Company: Procter & Gamble – Braun
Subject: 2006 Motor Show
Period: December 2006

Braun cruZer³ 3-in-1 is the Braun shaver created especially for young people who want to create their own style easily and in just a few moves. One tool, in fact, allows you to shave, trim and adjust your beard in a variety of ways.

RTR designed and produced for Braun cruZer³ an engaging promotional activity as part of the 2006 Motor Show dedicated to anyone who makes shaving a matter of style.

Originality and fun are the watchwords of the operation: inside the booth, visitors can have their photos taken together with two models, and once at home, they can download the photos for free from a special section on the Braun website. In addition, at special dedicated stations, you can test the versatility of the Braun cruZer³ yourself or by relying on the styling advice of a hair stylist.

Surrounding these initiatives is the activity of selling, distributing gadgets and collecting data to create a customer database.

Thanks to years of collaboration with the Motor Show and accumulated experience in the creation of promotional events, RTR has created a highly appealing initiative capable of entertaining and attracting the target audience, achieving its goals.

Case histories

Sports sponsorships, activations, case studies and sports sponsorship plans by RTR Sports Marketing, a leading sports marketing agency.

View all case histories
img

GDO Tour: GP Race Fastweb Tour

Company: Fastweb Subject: GP Race FastwebTour 2008 Period: 2008 FASTWEB and Yamaha are back in the malls of Italy’s shopping centers with a promotional event designed and implemented a[...]

Read More
img

GDO Tour: Compass gives away the National Football Team

Company: Compass Subject: Compass on tour… Gives you the National Football Team Period: 2009 Compass, a financial company of the Mediobanca Banking Group specializing in consumer credi[...]

Read More

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Your sponsorship in motorsport, our experience.

Get in touch today