Company: Fastweb
Subject: GP Race FastwebTour 2008
Period: 2008
FASTWEB and Yamaha are back in the malls of Italy’s shopping centers with a promotional event designed and implemented again this year by RTR Sports Marketing.
80 stages, 4 simultaneous booths for 240 days of activities: these are the numbers of the Gp Race FASTWEB Tour that invites visitors to discover the FASTWEB universe and be amazed by novelties and surprises. These include a chance for subscribers to win a BYE helmet per day and a chance to enter a drawing for 2 Yamaha scooters and 1 Yamaha FZ6 S2 customized by FASTWEB. But the prizes don’t end there: just visit the booth to receive FASTWEB reflective bracelets and participate in the proposed animations to win Yamaha t-shirts.
In addition to Yamaha, the 2008 edition involves such partners as Acer, AMD, and Bwin: while the first two provide support and technology, Bwin has an area of the booth to promote its service and gives away cards containing a 3-euro bonus for playing online games. In addition, those who register on the Bwin site using the cards can win the 2008 MotoGp Championship: up for grabs are ten tickets to the Misano Grand Prix and an entire weekend in Valencia at the championship finale.
In addition, in 9 shopping centers affected by the Gp Race FASTWEB Tour, Yamaha is organizing an exciting initiative dedicated to motorcycle lovers and road safety: in the parking lots it is in fact possible to demo-ride Yamaha motorcycles and scooters and participate in riding courses for beginners with the support of FMI (Italian Motorcycle Federation) instructors. The GP Race FASTWEB Tour 2008 and the Yamaha MotoPark activity thus play a synergistic action by attracting and engaging the public all along the route through the mall.
Gp Race fastweb Tour 2008
