Company: Fastweb
Subject: GP Race FastwebTour 2008
Period: 2008

FASTWEB and Yamaha are back in the malls of Italy’s shopping centers with a promotional event designed and implemented again this year by RTR Sports Marketing.

80 stages, 4 simultaneous booths for 240 days of activities: these are the numbers of the Gp Race FASTWEB Tour that invites visitors to discover the FASTWEB universe and be amazed by novelties and surprises. These include a chance for subscribers to win a BYE helmet per day and a chance to enter a drawing for 2 Yamaha scooters and 1 Yamaha FZ6 S2 customized by FASTWEB. But the prizes don’t end there: just visit the booth to receive FASTWEB reflective bracelets and participate in the proposed animations to win Yamaha t-shirts.

In addition to Yamaha, the 2008 edition involves such partners as Acer, AMD, and Bwin: while the first two provide support and technology, Bwin has an area of the booth to promote its service and gives away cards containing a 3-euro bonus for playing online games. In addition, those who register on the Bwin site using the cards can win the 2008 MotoGp Championship: up for grabs are ten tickets to the Misano Grand Prix and an entire weekend in Valencia at the championship finale.

In addition, in 9 shopping centers affected by the Gp Race FASTWEB Tour, Yamaha is organizing an exciting initiative dedicated to motorcycle lovers and road safety: in the parking lots it is in fact possible to demo-ride Yamaha motorcycles and scooters and participate in riding courses for beginners with the support of FMI (Italian Motorcycle Federation) instructors. The GP Race FASTWEB Tour 2008 and the Yamaha MotoPark activity thus play a synergistic action by attracting and engaging the public all along the route through the mall.

Gp Race fastweb Tour 2008
Gp Race fastweb Tour 2008

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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