Empresa: Fastweb Asunto: GP Race FastwebTour 2008 Periodo: 2008

FASTWEB y Yamaha vuelven a los centros comerciales de Italia con un evento promocional diseñado y producido de nuevo este año por RTR Sports Marketing.

80 etapas, 4 stands simultáneos para 240 días de actividades: estas son las cifras del Gp Race FASTWEB Tour que invita a los visitantes a descubrir el universo FASTWEB y dejarse sorprender por novedades y sorpresas. Entre ellas, los abonados podrán ganar un casco BYE al día y participar en el sorteo de 2 scooters Yamaha y 1 Yamaha FZ6 S2 personalizados por FASTWEB. Pero los premios no acaban aquí: basta con visitar el stand para recibir brazaletes reflectantes FASTWEB y participar en las animaciones propuestas para ganar camisetas Yamaha.

Además de Yamaha, en la edición de 2008 participan socios de la talla de Acer, AMD y Bwin: mientras los dos primeros aportan soporte y tecnología, Bwin dispone de un espacio en el stand para promocionar su servicio y regala tarjetas con un bono de 3 euros para jugar en línea. Además, quienes se registren en la web de Bwin utilizando las tarjetas podrán ganar el Campeonato de MotoGp 2008: se sortean diez entradas para el Gran Premio de Misano y un fin de semana entero en Valencia para la final del campeonato.

Además, en los 9 centros comerciales que participan en el Gp Race FASTWEB Tour, Yamaha está organizando una emocionante iniciativa dedicada a los amantes de las motos y la seguridad vial: en los aparcamientos es posible realizar demostraciones de conducción de motos y scooters Yamaha y participar en cursos de conducción para principiantes con el apoyo de instructores de la FMI (Federazione Motociclistica Italiana). El GP Race FASTWEB Tour 2008 y la actividad Yamaha MotoPark realizan por tanto una acción sinérgica atrayendo e implicando al público a lo largo de todo el recorrido por el centro comercial.

Gp Race fastweb Tour 2008
Gp Race fastweb Tour 2008

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Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

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Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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