Company: Compass
Subject: Compass on tour… Gives you the National Football Team
Period: 2009
Compass, a financial company of the Mediobanca Banking Group specializing in consumer credit, entrusted RTR with the creation of a traveling promotional tour, which touched 10 major Italian shopping centers for a total of 30 days in all. The Tour aimed to promote and inform consumers about the services, products and benefits offered by Compass.
In order to offer a comprehensive and efficient service, the booth was divided into 2 areas: a public one, displayed and highly visible, where potential users were invited to learn about the Compass world; and a confidential one, where those interested in a loan or credit card met with a Compass agent for a personal consultation.
The promotion leveraged our existing partnership with the Italian National Football Team, a topic that allowed us to break the ice with mall visitors and approach them in a playful and informal way.
A shower of surprises dedicated to all who visited the booth immediately winning instant gadgets. In addition, those who filled out a simple coupon with their information had a chance to enter the final drawing for fantastic prizes related to the National Team.
