Inspired by one of the most topical issues of the moment, that of the reusability, that is, the ability to give new life to an object or its component with a different and unusual use, Red Bull contacted 5 art and design professionals from various sources, for the creation of 10 original works through the recovery of old materials discarded from the club world (signs, bar counters, cans, refrigerators, etc.).

Red Bull Recycle finds inspiration in the passion for the combination of art and sustainability that Red Bull has always supported (in fact, 80 percent of the company’s production energy comes from renewable energy sources), an ideal also common to the performance of the Red Bull Canvas Cooler and the dynamic Red Bull Re (Reduce, Renew, Redesign) installations created in collaboration with the POLI.Design during the Design Week Milan.

Held at Bologna’s Cavaticcio park in July 2014, Red Bull Recycle partnered with RTR Sports for Press Office and Press Contact. Numerous publications in local and national newspapers, blogs and bullettins testify to the good work done by the Bologna-based agency, which continues its successful collaboration with the world’s most “energy” brand.