logotipo de red bullInspirado en uno de los temas más actuales del momento, el de la reutilización, es decir, la capacidad de dar nueva vida a un objeto o a uno de sus componentes con un uso diferente e inusual, Red Bull se puso en contacto con 5 profesionales del arte y el diseño de diversos ámbitos, para crear 10 obras originales mediante la recuperación de viejos materiales desechados del mundo de las discotecas (carteles, mostradores de bar, latas, neveras, etc.).

Red Bull Recicla encuentra su inspiración en la pasión por la combinación de arte y sostenibilidad que Red Bull siempre ha apoyado (el 80% de la energía de producción de la empresa procede de fuentes de energía renovables), un ideal también común a las prestaciones de la Red Bull Canvas Cooler y las dinámicas instalaciones de Red Bull Re (Reducir, Renovar, Rediseñar) realizadas en colaboración con la asociación POLI.Diseño durante la Semana del Diseño de Milán.

Celebrado en el parque Cavaticcio de Bolonia en julio de 2014, Red Bull Recycle contó con la colaboración de RTR Sports para sus actividades de Gabinete de Prensa y Contacto con la Prensa. Las numerosas publicaciones en periódicos locales y nacionales, blogs y boletines dan fe del buen trabajo realizado por la agencia boloñesa, que continúa su exitosa colaboración con la marca más “energética” del mundo.

Red Bull green initiative during recycling event
Red Bull Recycle 2014 eco-awareness campaign
Red Bull Recycle sustainability event activity

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

Ver todos los casos históricos
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GDO tours: Canon co-marketing Duracell Bunny Tour

Empresa: Canon SpA Asunto: Co-marketing Duracell Bunny Tour Periodo: Noviembre – Diciembre 2003 CANON Spa participó como co-comercializador en el Duracell Bunny Tour 2003. La gira, qu[...]

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Eventos: Braun CruZer3 en el Salón del Automóvil

Empresa: Procter & Gamble – Braun Asunto: Salón del Automóvil 2006 Periodo: Diciembre de 2006 La Braun cruZer³ 3 en 1 es la afeitadora Braun creada especialmente para los jóve[...]

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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