Athlete Allison featured in RTR Sports event

Project Info

Klien: Allison SpA

Tugas: Barcolana 2004

Waktu: Oktober 2004

About Project

Allison INC, perusahaan terdepan dalam ide, produksi, dan distribusi kacamata berkualitas tinggi, bergabung dengan salah satu lomba layar internasional yang paling terkenal dan ramai. Barcolana edisi 2003 telah mencapai rekor absolut 1.982 pendaftaran dengan 24.000 pelaut dan 250.000 penonton.

Allison turut ambil bagian dalam edisi Barcolana ke-36, pada tahun 2004, yang diselenggarakan di Trieste dari tanggal 1 Oktober hingga 10 Oktober dengan merek Cerruti Orange, yang telah menjadi kacamata resmi dari kermes layar yang terkenal ini. Dengan demikian, Allison berhasil mencapai tujuan untuk berkomunikasi dengan cara alternatif dengan audiens yang sportif dan bersemangat, yang sangat sesuai dengan target merek. Kacamata hitam Cerruti Orange, dengan lensa terpolarisasi, sangat cocok untuk orang yang berlatih berlayar atau olahraga air. Pertemuan dengan Barcolana memungkinkan Allison untuk menggarisbawahi nilai tambah yang mendasar ini.

Kehadiran Cerruti Orange disorot oleh gazebo yang dipersonalisasi di mana Anda dapat melihat Cerruti 1881 Sport Eyewear Collection dan menguji kacamata. Dua orang nyonya rumah yang mengenakan pakaian Cerruti yang telah dipersonalisasi diberikan voucher diskon untuk dibelanjakan oleh dealer optik. Selain itu, Cerruti Orange Eyewear memberikan penghargaan kepada kru pemenang dari regattas terpenting dengan memberikan hadiah khusus. Allison juga merupakan tokoh utama dari salah satu pesta malam Barcolana yang diberi nama dengan nama lomba layar larut malam yang disebut “Gran Premio Barcolana Allison” dan mendapatkan visibilitas yang sangat tinggi yang dijamin oleh nomor haluan kapal layar.

RTR memilih Barcolana sebagai demonstrasi yang mampu meninggikan esensi teknologi tinggi Cerruti Orange Eyewear, desain yang unggul, dan detailnya yang halus. RTR menggabungkan fitur Cerruti Orange Eyewear dengan nilai-nilai layar: teknologi mutakhir, performa tinggi, kebebasan dan kemurnian.

Sejarah kasus

Sponsorship olahraga, aktivasi, studi kasus, dan rencana sponsorship olahraga oleh RTR Sports Marketing, agen pemasaran olahraga terkemuka.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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