Atlas Copco branding via RTR Sports marketing

Info Proyek

Klien Atlas Copco Italia SpA Tugas: Honda Gresini Racing Waktu: 2001

Tentang Proyek

Dengan 26.000 karyawannya, Atlas Copco adalah perusahaan multinasional Swedia yang menjadi pakar dunia dalam bidang: kompresor, teknik sipil dan peralatan tambang, peralatan industri dan sistem perakitan.

Bagian dari divisi Italia, Atlas Copco Italia, adalah “Divisi Alat”, yang mendistribusikan alat industri pneumatik dan manual kepada pengrajin dan profesional.

Perusahaan Fausto Gresini, Gresini Racing, telah membangun pengetahuan dan keahlian selama 12 tahun, berpartisipasi setiap tahun dalam kejuaraan dunia sepeda motor dan memenangkan gelar juara kategori 125 sebanyak dua kali.

Tim Telefonica MoviStar Honda pada kejuaraan tahun 2001 untuk kategori 250 juga menggunakan struktur yang dibuat oleh Gresini Racing.

Kampanye yang diselenggarakan RTR untuk Atlas Copco sebagai sponsor dan pemasok resmi untuk kejuaraan dunia sepeda tahun 2001, akan memungkinkan perusahaan untuk meraih prestasi:

  • pengenalan merek kepada khalayak yang lebih luas dibandingkan dengan sektor spesialis yang biasanya dirujuk oleh perusahaan
  • Dengan memanfaatkan “layanan keramahtamahan” yang ditawarkan oleh organisasi kejuaraan dunia, Atlas akan dapat menciptakan kontak bisnis-ke-bisnis baru dan pada akhirnya memperoleh pelanggan baru
  • menggunakan nama dan citra tim, serta daya tarik dan visibilitas komersial yang dihasilkan, untuk setiap iklan dan tindakan komunikatif yang akan diputuskan oleh perusahaan.

Sejarah kasus

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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