会社:BlackBean テーマ:Black Bean presents new SBK ’07 video game 活動期間:2006/2009

黒豆は、ヴァレーゼに本社を置く同社が、FGSport社が推進・主催するSBK世界選手権専用のビデオゲーム『SBK’07 – スーパーバイク世界選手権』を独占的に制作するためのオフィシャルライセンスを取得したことを発表する。リーダーSPAグループのヴィルジリオ・ビクシオ社長は、「FGSport社とこの契約を締結できたことを非常に誇りに思います。これは、ビデオゲームの強化とプロモーションにつながるだけでなく、スーパーバイク世界選手権の普及にも貢献する名誉ある成果です」と述べた。SBK’07-スーパーバイク世界選手権』の制作を、過去に名高いスーパーバイクシリーズを開発してきたマイルストーンの経験に委ねることは、優れた品質を保証するものであり、黒豆の国際的な流通に大きな弾みをつけるでしょう。FGSportのパオロ・フランミニ最高経営責任者(CEO)は、「ビデオゲームファンの世界は、スーパーバイク世界選手権に特化したゲームの新エディションを長い間待ち望んでいました。この新製品は、選手権にとって魔法のような瞬間に光を見ることができ、2007年のベストセラーのひとつになると確信しています。FGSport社との契約は、スポーツ・マーケティングを専門とするRTR社のディレクター、リッカルド・タファ氏との協力により実現したもので、ブラックビーンは今後5年間、SBK世界選手権専用のビデオゲームを開発することになる。(source: www.sbk07.com)

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大手スポーツ マーケティング エージェンシーである RTR Sports Marketing による、スポーツ スポンサーシップ、アクティベーション、ケース スタディ、スポーツ スポンサーシップ プラン。

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

モータースポーツにおけるスポンサーシップ、私たちの経験。

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