Project Info

客户:Luxottica SpA – 品牌 Arnette

任务:丹妮拉·加泰利和露西拉·佩罗塔

定时:2002 年夏

About Project

Arnette:是舒适、环绕式太阳镜和极致设计的代名词,因其重量轻、贴合度好而被许多体育冠军所选择。 2002 年,选择瓦伦蒂诺·罗西 (Valentino Rossi) 来宣传他们的模特后,阿内特 (Arnette) 前往海滩加入意大利女子沙滩排球合作伙伴加泰利 – 佩罗塔 (Gattelli – Perrotta)。

事实上,这两位泳手在所有国家(2002 年 Adecco 杯)和国际(2002 年世界巡回赛)比赛中都穿着 Arnette 系列的“Deuce”款式。

RTR 定义了公司与意大利球员之间的合作伙伴关系,建议 Arnette——一个真正热爱运动、活力和自由精神的年轻人的崇拜者——将它转移到海滩,年轻人如此喜爱和经常光顾,并选择一项运动最能体现品牌年轻、活力、活泼的特点。

为此,丹妮拉·加特利 (Daniela Gattelli) 和卢西拉·佩罗塔 (Lucilla Perrotta) 这两位刚刚从悉尼奥运会上的精彩表现归来、目前稳居世界前十的冠军被证明是绝配。

由于每年在沙滩排球巡回赛上记录的入场人数越来越多,该运营将保证 Arnette 品牌在直接向公众曝光方面的高知名度,以及媒体的兴趣,包括现场和预先录制的报道Rai Sport Sat、无线电链接和主要国家体育媒体的空间。
RTR 重申其在体育营销领域的领导地位及其作为所有旨在使体育营销成为其传播战略重点的公司的战略顾问的关键作用。

案例历史

领先的体育营销机构 RTR Sports Marketing 提供的体育赞助、激活、案例研究和体育赞助计划。

查看所有案例历史
img
  • 二千〇二十四
  • 无制动
  • 赞助
  • 赞助

赞助 MotoGP:Unbraked x Gresini 车队

Unbraked X Gresini 车队 赞助 MotoGP:Unbraked x Gresini 车队 摩托车零配件零售商Unbraked与MotoGP 车队 Gresini Racing签订了 2024 赛季合作协议。 通过此次合作[...]

Read More
img
  • 二千〇二十四
  • 赞助
  • 赞助

赞助 MotoGP:珊瑚 x LCR 本田 MotoGP 车队

珊瑚 x LCR 本田摩托锦标赛 赞助 MotoGP:珊瑚 x LCR 本田 MotoGP 在赛车界,战略合作伙伴关系是提高品牌知名度和参与度的关键。 最近,西班牙一家[...]

Read More

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

logo img

Lucio Cecchinello

Team Principal

我想强调的是,RTR 的特质之一是,它具有从战略角度处理赞助方案的巨大能力,以及热情洋溢的态度、解决问题的惊人热情和高度的专业精神。

logo img

吉安卢卡-德格利斯波提

欧洲、中东和非洲地区服务器与存储执行总监

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

logo img

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

logo img

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

logo img

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

logo img

Gianluca Degliesposti

Executive Director Server&Storage EMEA

您對賽車運動的贊助,我們的經驗。

今天聯繫