Project Info
Client:
Luxottica SpA – Brand Arnette
Task:
Daniela Gattelli & Lucilla Perrotta
Timing:
Summer 2002
About Project
Arnette: synonymous with comfortable, wraparound sunglasses and extreme design and chosen by many sporting champions for their light weight and excellent fit. Having chosen Valentino Rossi to promote their models Arnette hits the beach to join the Italian female beach volleyball partners Gattelli – Perrotta during 2002.
The two beachers would in fact wear the “Deuce” model from the Arnette range during all national (Adecco Cup 2002) and international (World Tour 2002) competitions.
RTR defined the partnership between the company and the Italian players suggesting to Arnette – a real cult for young people who love sport, energy and a free spirit – that it moves to the beaches, so loved and frequented by young people and to choose a sport that best embodies the characteristics of a young, dynamic and lively brand.
To this end the choice of two decorated champions such as Daniela Gattelli and Lucilla Perrotta, just back from a brilliant performance at the Sydney Olympics and now firmly in the top ten world ranking, proved to be a perfect match.
The operation will guarantee high visibility for the Arnette brand, both in terms of direct exposure to the public, thanks to the growing success of admissions recorded on the beach volley circuit year by year, and media interest, with live and pre-recorded coverage on Rai Sport Sat, radio links and space in the main national sporting press.
RTR reaffirms its leadership in sports marketing and its key role as strategic advisor for all companies aiming to make sports marketing a strong point in their communications strategy.
