Arnette sunglasses sports sponsorship campaign

Project Info

Client: Luxottica SpA – Brand Arnette

Task: Daniela Gattelli & Lucilla Perrotta

Timing: Summer 2002

About Project

Arnette: synonymous with comfortable, wraparound sunglasses and extreme design and chosen by many sporting champions for their light weight and excellent fit. Having chosen Valentino Rossi to promote their models Arnette hits the beach to join the Italian female beach volleyball partners Gattelli – Perrotta during 2002.

The two beachers would in fact wear the “Deuce” model from the Arnette range during all national (Adecco Cup 2002) and international (World Tour 2002) competitions.

RTR defined the partnership between the company and the Italian players suggesting to Arnette – a real cult for young people who love sport, energy and a free spirit – that it moves to the beaches, so loved and frequented by young people and to choose a sport that best embodies the characteristics of a young, dynamic and lively brand.

To this end the choice of two decorated champions such as Daniela Gattelli and Lucilla Perrotta, just back from a brilliant performance at the Sydney Olympics and now firmly in the top ten world ranking, proved to be a perfect match.

The operation will guarantee high visibility for the Arnette brand, both in terms of direct exposure to the public, thanks to the growing success of admissions recorded on the beach volley circuit year by year, and media interest, with live and pre-recorded coverage on Rai Sport Sat, radio links and space in the main national sporting press.
RTR reaffirms its leadership in sports marketing and its key role as strategic advisor for all companies aiming to make sports marketing a strong point in their communications strategy.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

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Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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