Project Info

客户:乔利酒店 SPA

任务:意大利橄榄球联合会

定时:1998, 1999, 2000, 2001, 2002

About Project

意大利第一家连锁酒店 Jolly Hotels 已成为意大利国家橄榄球队“Rugby Azzurro”的主场。

多年来,意大利橄榄球一直享受着令人惊叹的成长和成熟时刻。 事实上,意大利队已经正式成为享有盛誉的“六国锦标赛”的一部分。

意大利参加本次比赛无疑具有不可思议的历史价值,值得注意的是这也将为意大利队带来商业潜力。

考虑到所有这些,从 1998 年 4 月到 2002 年,Jolly Hotels 决定成为意大利国家橄榄球队的官方赞助商和主场,在其遍布全国的设施中为他们提供热情款待。

意大利橄榄球及其语言在 Jolly Hotels 的主要办事处所在的威尼托地区广为人知 – 丰富了 Jolly Hotels 公司的所有价值观,并相信它自然地传达:活力、力量、成功、公平和道德正直。

营销计划为 Jolly Hotels 提供了无数令人惊奇的机会,其中包括:

  • 品牌的知名度(它出现在球员的上衣和横幅广告比赛中)
  • 团队形象的权利,通过它可以为公司做广告
  • 体育赛事期间提供的款待
  • 球员和教练出席 Jolly Hotel 的活动
  • 组织媒体与团队会面时优先考虑Jolly Hotel的设施
  • 商业回报,这要归功于 Jolly Hotels 为球队的球迷、FIR(意大利橄榄球联合会)成员提供折扣

案例历史

领先的体育营销机构 RTR Sports Marketing 提供的体育赞助、激活、案例研究和体育赞助计划。

查看所有案例历史
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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

我想强调的是,RTR 的特质之一是,它具有从战略角度处理赞助方案的巨大能力,以及热情洋溢的态度、解决问题的惊人热情和高度的专业精神。

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吉安卢卡-德格利斯波提

欧洲、中东和非洲地区服务器与存储执行总监

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

您對賽車運動的贊助,我們的經驗。

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