Italian Rugby Federation logo sponsored by RTR

Project Info

Client: Jolly Hotels SpA

Task: Italian Rugby Federation

Timing: 1998, 1999, 2000, 2001, 2002

About Project

The first ever Italian Hotel chain, Jolly Hotels, has become home to Italy’s national rugby team, “Rugby Azzurro”.

Italian rugby has enjoyed, for some years now, an amazing moment of growth and maturation. The Italian team has, as a matter of fact, officially become part of the prestigious “Six Nations Tournament”.

Italy entering in this tournament certainly carries an incredible historic value and it’s remarkable to note the commercial potential that this will also bring to the Italian team.

It was taking all this into account that, from April 1998 to 2002, Jolly Hotels has decided to become official sponsor and home to the Italian national rugby team, offering them hospitality in its facilities all over the country.

Italian rugby- and its language that surely is well understood in the region of Veneto where Jolly Hotels have their main offices- has enriched the Jolly Hotels company with all the values and believes that it naturally communicates: dynamicity, power, success, fairness and moral integrity.

The marketing program has offered Jolly Hotels numerous and amazing opportunities, amongst which there were:

  • Visibility for the brand (it appears on the player’s tops and on banners advertising matches)
  • Rights on the team image, through which it has been possible to advertise the company
  • Hospitality offered during sporting events
  • Presence of players and coaches at Jolly Hotel’s events
  • Priority given to Jolly Hotel’s facilities when organizing meeting between press and team
  • Commercial returns, thanks to Jolly Hotels offering discounts to the team’s fans, members of the FIR (Italian Rugby Federation)

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

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Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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