Abarth
Abarth

Azienda:  Abarth

Soggetto:  Partnership Abarth, Intel & Brain Technology
Periodo:  2008-2009

Abarth, storica azienda italiana nota per l’elaborazione di autovetture ha siglato un accordo di partnership con Intel, multinazionale leader nella produzione di microprocessori. La collaborazione, avvenuta grazie alla consulenza di RTR Sports Marketing, nasce dall’intento dei due brand di concorrere allo sviluppo di prodotti e device innovativi, basati su concept originali e tecnologicamente molto avanzati.

Licensing Abarth - Intel
Licensing Abarth – Intel

Il primo risultato dell’accordo è Abarth Powerplay Extreme 965, un desktop alto performante dotato del nuovissimo microprocessore Intel® Core™ i7 Extreme, il più potente mai realizzato da Intel.

Il pc, prodotto da Brain Technology azienda leader nella progettazione di soluzioni informatiche “su misura”, rispecchia in pieno i valori della Casa dello Scorpione: è compatto, veloce, dal design innovativo, e offre altissime prestazioni in termini di velocità e potenza. Abarth Powerplay Extreme 965, è stato concepito per soddisfare le richieste dei videogamer più appassionati, che rappresentano un pubblico molto esigente e un severo banco di prova nella valutazione delle prestazioni di un computer.

Případové studie

Sportovní sponzoring, aktivace, případové studie a plány sportovního sponzoringu od RTR Sports Marketing, přední sportovní marketingové agentury.

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

Rád bych zdůraznil, že jednou z předností společnosti RTR je její skvělá schopnost strategického přístupu ke scénáři sponzoringu, spolu s jejím nadšeným přístupem, úžasným nadšením pro řešení problémů a vysokou úrovní profesionality.

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Gianluca Degliesposti

Výkonný ředitel Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

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Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Vaše sponzorství v motorsportu, naše zkušenost.

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