Licencias-Abarth-Intel

Información del proyecto

Cliente: Tarea Abarth: Asociación Abarth, Intel y Brain Technology Calendario: 2008 – 2009


Sobre el proyecto

Abarth, la histórica empresa italiana conocida por tunear y modificar automóviles, ha firmado un acuerdo de colaboración con Intel, la multinacional líder en la fabricación de microprocesadores. La asociación, que se ha materializado gracias a los servicios de consultoría de RTR Sports Marketing, nace de la voluntad de las dos marcas de trabajar juntas en el desarrollo de productos y dispositivos innovadores, basados en conceptos originales y tecnológicamente muy avanzados.

El primer resultado del acuerdo es Abarth Powerplay Extreme 965, un ordenador de sobremesa de alto rendimiento equipado con el flamante procesador Intel® Core™ i7 Extreme, el más potente jamás fabricado por Intel.

El PC, fabricado por Brain Technology, empresa líder en el diseño de soluciones informáticas “a medida”, refleja plenamente los valores de la “Casa del Escorpión”: compacto, rápido y con un diseño innovador, ofrece un rendimiento extremadamente alto en términos de velocidad y potencia. Abarth Powerplay Extreme 965 ha sido concebido para satisfacer las necesidades de los jugadores más entusiastas, que representan un público extremadamente exigente y un duro banco de pruebas para evaluar el rendimiento de un ordenador.

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

Ver todos los casos históricos
img

Patrocinio: Aethra – Equipo Fiat Yamaha

logotipo de aethra Empresa: Aethra Asunto: Aethra socio premium de Fiat YamahaTeam Periodo: 2009 Aethra, líder internacional en sistemas de comunicación por vídeo, se convierte en Premiu[...]

Read More
img

GDO Tour: GP Race Fastweb Tour

Empresa: Fastweb Asunto: GP Race FastwebTour 2008 Periodo: 2008 FASTWEB y Yamaha vuelven a los centros comerciales de Italia con un evento promocional diseñado y producido de nuevo este a[...]

Read More

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

logo img

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

logo img

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

logo img

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

logo img

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

logo img

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

logo img

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

logo img

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Tu patrocinio en el automovilismo, nuestra experiencia.

Ponte en contacto hoy