Licensing Abarth - Intel

Project Info


Partnership Abarth, Intel & Brain Technology

2008 – 2009

About Project

Abarth, the historic Italian company known for tuning and modifying automobiles has signed a partnership agreement with Intel, the leading multinational microprocessor manufacturer. The partnership, which came about thanks to the consultancy services of RTR Sports Marketing, stems from the desire of the two brands to work together on the development of innovative products and devices, based on original, highly technologically advanced concepts.

The first result of the agreement is Abarth Powerplay Extreme 965, a high-performance desktop equipped with the brand new Intel® Core™ i7 Extreme processor, the most powerful ever produced by Intel.

The PC, produced by Brain Technology, a leading company in the design of “made-to-measure” IT solutions, fully reflects the values of the “House of the Scorpion”: compact, fast and with an innovative design, it offers extremely high performance in terms of speed and power. Abarth Powerplay Extreme 965 has been conceived to satisfy the needs of the keenest gamers, who represent an extremely demanding public and a tough testing ground for evaluating a computer’s performance.

Related Projects
Sponsorship: Aethra – Fiat Yamaha TeamTours: Compass Tour