Project Info

Client : Space 2000 – Bomboogie

Tâche : Partenariat avec le salon de l’automobile

Timing : 2007

About Project

Bomb Boogie, une marque bien connue de vêtements de rue et décontractés destinés à une cible jeune et dynamique, est l’une des marques de la société Space 2000, basée à Turin.

Déjà partenaire du Salon de l’automobile depuis quatre ans, la marque a confirmé son association avec le Salon international de l’automobile de Bologne pour 2007 également. L’accord porte la signature de RTR Sports Marketing, qui s’occupe de l’accord depuis 2002.

Parrainage : Bomboogie – Salon de l’automobile

Pour le salon de l’automobile 2007, Bomb Boogie lance une gamme de vestes aux couleurs et aux matériaux entièrement nouveaux, tout en conservant le style incomparable qui en a fait une marque incontournable auprès d’un public jeune et décontracté. Ce n’est pas un hasard si le public cible de l’émission, essentiellement masculin et âgé de 17 à 34 ans, correspond parfaitement au profil de ceux qui aiment et choisissent Bomb Boogie.

En ce sens, le Salon de l’auto permet de réaliser une opération de marketing à grande échelle, pouvant compter sur un public de visiteurs totalisant 1 203 618, selon les données de 2006.

En plus de s’occuper des vêtements, Bomb Boogie sera sous les feux de la rampe lors de plusieurs courses du Salon de l’auto 2007 en tant que sponsor en titre : Bomb Boogie Formula 3000, Bomb Boogie Gt Challenge et Bomb Boogie Xtreme Supermotard.

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Parrainage sportif, activation, études de cas et plans de parrainage sportif par RTR Sports Marketing, une agence de marketing sportif de premier plan.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

Je tiens à souligner que l’une des qualités de RTR est sa grande capacité à aborder le scénario du parrainage de manière stratégique, ainsi que son attitude passionnée, son formidable enthousiasme à résoudre les problèmes et son haut niveau de professionnalisme.

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Gianluca Degliesposti

Directeur exécutif Server&Storage EMEA

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

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Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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