Boombogie promotional event with RTR Sports

Project Info

Cliente: Espacio 2000 – Bomboogie

Tarea: Colaboración con el Salón del Automóvil

Horario: 2007

About Project

Bomb Boogie, conocida marca de ropa de calle y casual dirigida a un público joven y dinámico, es una de las marcas de la empresa turinesa Space 2000.

La marca, que ya es socia del Salón del Automóvil desde hace cuatro años, ha confirmado su asociación con el Salón Internacional del Automóvil de Bolonia también para 2007. El acuerdo lleva la firma de RTR Sports Marketing, que ha gestionado la operación desde 2002.

Para el Salón del Automóvil de 2007, Bomb Boogie lanza una gama de chaquetas con colores y materiales completamente nuevos, pero conservando el estilo inconfundible que la ha convertido en una marca “imprescindible” entre un público joven y de compras informales. No es casualidad que el público objetivo del programa, mayoritariamente masculino y con edades comprendidas entre los 17 y los 34 años, se ajuste perfectamente al perfil de quienes aman y eligen Bomb Boogie.

En este sentido, el Salón del Automóvil permite realizar una operación de marketing a gran escala, pudiendo contar con un público visitante que asciende a 1.203.618 personas, según datos de 2006.

Además de ocuparse de la ropa, Bomb Boogie será el centro de atención durante varias de las carreras del Salón del Automóvil de 2007 como patrocinador principal: Bomb Boogie Formula 3000, Bomb Boogie Gt Challenge y Bomb Boogie Xtreme Supermotard.

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Tu patrocinio en el automovilismo, nuestra experiencia.

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