Acara Alfa Romeo - Kontes Barcolana

Info Proyek

Klien:Alfa Romeo Tugas:“Menangkan kontes Barcolana” dengan Alfa Waktu:2007


Tentang Proyek

Alfa 147 Murphy & Nye adalah mobil yang canggih dan sporty pada saat yang sama, menyatukan gaya Alfa Romeo dan esensi dinamis Murphy & Nye. Untuk mempromosikan peluncuran Alfa 147 Murphy & Nye, Alfa Romeo meminta RTR untuk menyelenggarakan kompetisi “Menangkan Barcolana”, yang memberikan kesempatan kepada 10 pemenang yang beruntung untuk ambil bagian dalam salah satu regatta paling menggugah di dunia. Selama periode Juni hingga Juli 2007, siapa pun yang mengunjungi dealer Alfa Romeo atau gerai Murphy & Nye akan menerima kartu info tentang kompetisi ini. Dengan mengunjungi situs web www.alfaromeo.it, mereka dapat mengikuti kompetisi ini dengan meninggalkan data diri mereka. Pada tanggal 13 dan 14 Oktober 2007, para pemenang, bersama dengan

tamu mereka, menghabiskan seluruh akhir pekan dengan tenggelam dalam suasana magis yang menjadi ciri khas acara tersebut: hadiahnya, pada kenyataannya, termasuk akomodasi hotel di Trieste dan partisipasi dalam lomba layar Barcolana di atas kapal layar bermerek Alfa Romeo, sementara rekan-rekan mereka mengikuti acara tersebut di atas kapal perhotelan yang dilengkapi dengan semua kenyamanan yang dapat berlayar di zona lomba, sehingga mereka dapat melihat dari dekat.

RTR bertanggung jawab untuk melaksanakan kompetisi dan mengatur setiap aspek akhir pekan di Trieste, mulai dari pemesanan hotel hingga menemukan dan mempersonalisasi kapal, serta memilih nakhoda profesional yang mampu mengemudikan kapal dengan aman. Selain itu, dua manajer akun RTR menemani para peserta selama acara berlangsung, memastikan kesuksesan penuh operasi.

Sejarah kasus

Sponsorship olahraga, aktivasi, studi kasus, dan rencana sponsorship olahraga oleh RTR Sports Marketing, agen pemasaran olahraga terkemuka.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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