Nestlé Crunch basketball event by RTR Sports

Info Proyek

Klien Nestlè Italiana SpA- Brand Crunch Cereali Task: Turnamen Basket3 Waktu pelaksanaan: April – Juni 2003

Tentang Proyek

Nestle telah memperkaya jajaran serealnya; Nestle meluncurkan Crunch, sereal cokelat baru dengan tambahan vitamin, sarapan yang ideal untuk remaja yang membutuhkan energi, vitalitas dan kekuatan untuk menopang mereka sepanjang hari.

Turnamen Basket3 adalah kejuaraan basket 3 lawan 3 pertama di Italia, dan tahun ini merupakan edisi kelima dengan kesuksesan yang terus meningkat. Protagonis utamanya adalah siswa sekolah menengah dan menengah atas dari seluruh Italia, dan tujuan utamanya adalah untuk melibatkan sebanyak mungkin pecinta bola basket.

RTR merasa bahwa Basket3 merupakan kesempatan yang tepat untuk membuat merek ini dikenal oleh konsumen idealnya, para remaja yang sporty, dan pada saat yang sama melakukan kampanye sampling untuk Crunch.

Kampanye pengambilan sampel akan dilakukan di 20 dari keseluruhan 33 provinsi di Italia di mana manifestasi akan berlangsung, di samping 8 acara yang akan melihat tim pemenang bersaing untuk mendapatkan tempat di kompetisi final. Terlebih lagi, acara final yang akan berlangsung di Rimini pada tanggal 7 dan 8 Juni, akan menjadi bagian dari Festival Kebugaran, di mana para juara juga akan dinobatkan.

Stand Crunch akan diselenggarakan di semua acara ini, dan, untuk semua pecinta bola basket muda yang akan berkumpul di sana, akan ada sampel Crunch gratis yang diberikan oleh hostes Crunch. Perusahaan bertujuan untuk melibatkan lebih banyak lagi janji-janji muda dalam kampanyenya, dan untuk alasan inilah Crunch Fast Basket diciptakan. Ini akan menjadi momen yang menyenangkan bagi semua pemainnya dan akan menghadiahkan para pemenang dengan makanan ringan Crunch gratis. Selain itu, tim pemenang dari masing-masing empat kategori yang berbeda akan mendapatkan sereal Crunch gratis untuk sekolah mereka.

Kolaborasi yang dapat dinikmati RTR dengan Nestle ‘Italia, telah memberikan RTR kesempatan untuk menunjukkan sekali lagi kekuatan besar yang dimiliki oleh olahraga sebagai media periklanan dan juga perubahan untuk membuktikan kemampuannya dalam memanfaatkan kekuatan ini dengan cara yang orisinil dan kreatif.

Sejarah kasus

Sponsorship olahraga, aktivasi, studi kasus, dan rencana sponsorship olahraga oleh RTR Sports Marketing, agen pemasaran olahraga terkemuka.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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