TAT tourism branding on MotoGP merchandiseTAT logo displayed in motorsport paddock

TAT DI MOTOGP AUSTRIA DAN INGGRIS 2019

Aktivasi: Otoritas Pariwisata Thailand di MotoGP Austria dan Inggris 2019

Otoritas Pariwisata Thailand meningkatkan permainan MotoGP 2019 mereka, dengan tenda yang lebih baik di Spielberg dan Silverstone, untuk mempromosikan wilayah mereka yang luar biasa dan balapan Buriram yang akan datang.

Setelah kampanye 2018 yang sukses di Aragon dan Misano, TAT memutuskan untuk meningkatkannya di tahun 2019, dengan tribun baru yang lebih baik dan lebih besar di area penjualan di MotoGP Austria dan Inggris. Sekali lagi, aktivasi ini dapat terlaksana berkat kolaborasi baru antara Kriscom milik Stephen Riches dan RTR Sports Marketing LTD.

Kedua stan TAT tidak hanya ditingkatkan dari segi ukuran, dengan situs Austria dan Inggris yang berdiri di atas permukaan seluas 50 meter persegi yang mengesankan, tetapi juga lebih interaktif dan menarik daripada tahun lalu. Meskipun mesin Pa-sa-Thai -sistem hiburan interaktif yang menantang para penggemar untuk berbicara dalam bahasa Thailand dengan imbalan hadiah- terbukti menjadi cara yang menarik untuk berinteraksi dengan para penggemar motor yang mengunjungi gerai, namun tuk-tuklah yang memainkan peran utama dalam pameran ini.

Didorong langsung dari Thailand dalam perjalanan yang luar biasa (seperti halnya dengan ‘Tuk-Tuk’ Martin yang dipamerkan di Spielberg) atau disetel canggih untuk mengalahkan Rekor Dunia Guinness (seperti halnya mesin Matt yang dipamerkan di Silverstone), kendaraan-kendaraan tersebut benar-benar menarik perhatian para penggemar dan memberikan kesempatan untuk ribuan foto dan swafoto.

Sementara itu, personel Thailand siap sedia mengantarkan materi cetak dan cinderamata, sembari menawarkan wawasan dan informasi tentang salah satu negara paling menakjubkan di dunia dan salah satu balapan yang paling ditunggu-tunggu di musim ini.

TAT sponsorship activation at MotoGPThailand MotoGP rider pre-raceSilverstone trackside moment during MotoGP

Sejarah kasus

Sponsorship olahraga, aktivasi, studi kasus, dan rencana sponsorship olahraga oleh RTR Sports Marketing, agen pemasaran olahraga terkemuka.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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