Monini olive oil promotional campaign with RTR

Info Proyek

Klien: Monini SpA Tugas: Tur ke 150 Pusat Perbelanjaan Waktu: 2002, 2003

Tentang Proyek

Monini adalah pemimpin pasar untuk minyak zaitun extra virgin dan telah meminta RTR untuk membuat “promosi di toko”, sehingga dapat mempublikasikan merek ini di lebih dari 150 toko di seluruh Italia. Tujuan dari keseluruhan kampanye ini adalah untuk menyebarkan “cultura dell’ olio” (budaya minyak) di antara para pelanggan yang ditargetkan.

Sebuah selebaran, penuh dengan informasi tentang keunikan dan karakteristik organik yang membuat produk ini menjadi bagian tak terpisahkan dari pola makan yang sehat dan seimbang, memainkan peran yang sangat penting dalam kampanye ini. Yang paling disambut baik adalah saran yang diberikan tentang metode terbaik untuk memilih minyak zaitun yang baik.

Para pelanggan diundang untuk mengambil bagian dalam permainan “Benar atau Salah” dan menguji pengetahuan mereka tentang minyak dan produksinya, mulai dari pemetikan hingga produk akhir; sebuah solusi orisinil untuk mengomunikasikan informasi baru.

Semua orang yang ikut serta dalam permainan ini, mendapatkan diskon untuk pembelian satu botol minyak extra virgin Monini, “Monini Granfruttato”, dan sebuah sabun batangan beraroma minyak zaitun yang unik dan gratis. Kampanye ini juga melibatkan promosi khusus dengan hadiah yang bisa dimenangkan: untuk setiap botol yang dibeli, pelanggan menerima token; dua token memberikan akses ke ekstraksi voucher hadiah setiap dua bulan sekali, sementara dengan enam token, ada kemungkinan untuk berpartisipasi dalam ekstraksi akhir 5 skuter Torpedo 125 oleh Italjet.

Inisiatif RTR memungkinkan Monini untuk mencapai:
– ikatan yang orisinil dan menyenangkan dengan para pelanggan mereka
– menginformasikan kepada mereka mengenai tradisi dan budaya yang sesungguhnya di balik produk
– mempromosikan “Monini Granfruttato”
– meningkatkan penjualan “Monini Granfruttato”

Kolaborasi dengan Monini ini telah memperkuat pengalaman RTR di bidang promosi di dalam GDO, sehingga meningkatkan tingkat keahlian dan diversifikasi RTR.

Sejarah kasus

Sponsorship olahraga, aktivasi, studi kasus, dan rencana sponsorship olahraga oleh RTR Sports Marketing, agen pemasaran olahraga terkemuka.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

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Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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