マルチェロ・リッピ
マルチェロ・リッピ

会社:アリソン・スパ担当:マルチェロ・リッピ 活動期間:2006年

アリソン・スパはパドヴァを拠点に高級メガネの製造、販売、マーケティングを行う企業である。数多くのライセンスブランドに加え、ダイナミックなフォルムと軽快な構造が特徴の、若くて技術的なアイウェアとサングラスのブランド、TRYをはじめとする自社ブランドも展開しています。同社はRTRに、ブランドの価値観に沿い、ブランドの認知度を高めることができるテスティモニアルを定義するよう依頼した。ワールドカップという、一般的な関心という点では他に類を見ないスポーツイベントへのアプローチが、この世界的イベントの主役の一人であるマルチェロ・リッピとの契約締結につながった。トライは、マルチェロ・リッピの中に理想的なパートナーを見出しています。信頼でき、決断力があり、プロフェッショナルな彼は、気概と皮肉をもって困難に立ち向かいます。マルセロ・リッピがTRYを愛用しているのは、品質、スタイル、掛けやすさというTRYの価値観に共感しているからです。ダイナミックで軽く、技術的なブランドであるTRYのメガネは、掛ける人の個性をさらに際立たせます。アリソンは、ヘッドコーチの顔のためにデザインされたメガネを作りました。小さなイタリア国旗がメガネのテンプルにあしらわれ、代表チームへの愛着が強く、決意を固めている今、ユニークで特徴的な要素が、このメガネをより特別なものにしている。

症例

大手スポーツ マーケティング エージェンシーである RTR Sports Marketing による、スポーツ スポンサーシップ、アクティベーション、ケース スタディ、スポーツ スポンサーシップ プラン。

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

モータースポーツにおけるスポンサーシップ、私たちの経験。

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