Marcello Lippi at RTR Sports promotional event

Información del proyecto

Cliente: Allison Spa Tarea: Marcello Lippi Plazo: 2006


Sobre el proyecto

Allison Spa es una empresa de Padua que produce, distribuye y vende gafas de alta gama. Además de las numerosas marcas que posee bajo licencia, la casa cuenta con marcas propias como TRY, una marca juvenil y tecnológica de gafas y gafas de sol que destacan por sus formas dinámicas y su estructura ligera.

La empresa recurrió a RTR para identificar a un avalista que encajara con los valores de su marca y que pudiera darle un alto perfil. La proximidad de un acontecimiento deportivo sin parangón en términos de interés general como la Copa del Mundo de Fútbol ha contribuido a sellar un acuerdo con una de las principales figuras de este evento mundial: Marcello Lippi.

El TRY ha encontrado un socio ideal en Marcello Lippi: un hombre creíble, decidido y profesional que afronta los retos con determinación e ironía, el refrendador ideal del espíritu TRY. Marcello Lippi lleva TRY porque comparte plenamente sus valores de calidad, estilo y facilidad de uso: una marca dinámica, ligera y tecnológica, unas gafas capaces de acentuar aún más la singularidad de su portador.

Allison ha concebido y fabricado unas gafas diseñadas específicamente para las características del entrenador. Además, en los brazos de las gafas se ha aplicado una pequeña bandera italiana, un elemento único y distintivo que las hace aún más exclusivas y reconocibles en un momento en el que afloran sentimientos de sentida y afectuosa devoción por la selección nacional.

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

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Patrocinio de MotoGP: GOD55 Sports x LCR Honda MotoGP

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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