企業名:Kimberly Clark – Brand Scottexテーマ:Co-marketing Braun Minipimer Tour 2004 期間:2004年4月〜9月

消費者向け紙製品およびパーソナルケア製品の製造・販売で業界をリードする多国籍企業、キンバリー・クラーク社は、スコッテクス・カーサ製品とともに2004年版ブラウン・ミニパイマー・ツアーに参加した。このツアーは4月から5ヶ月間にわたり、北イタリア、中イタリア、南イタリアの12の最も重要なショッピングセンターで3日間ずつ行われました。プロモーション活動は、ショッピングセンターのギャラリーに設置されたスタンド内で行われ、スチュワードとホステスがMinipimerを使ったレシピを調理し、試食した。食欲をそそるレシピはScottex CasaとScottex Ultraのソフトティシューの上でゆったりと提供され、試食が終わるとキンバリークラークの新製品であるScottex Jumboがすべての表面を完璧にクリーニングするために使用された。このツアーは、RTRがそれぞれ最適かつ効率的なソリューションを検討した大手企業間のコラボレーションを生み出す興味深い機会となった。例えばScottexにとって、共同マーケティング活動は、製品テストを行う絶好の機会であり、スタンドの展示スペースのおかげでかなりの知名度を得ることができた。さらに、ショッピングセンターで直接使用できるスコッテックスの割引券がツアー中に多数配布された。長年にわたるツアーの成功は、RTRが大規模小売業界におけるダイナミックなプロモーション活動の企画・実施において培った卓越したスキルを証明するものであり、参加企業すべてに保証を与えるものです。

症例

大手スポーツ マーケティング エージェンシーである RTR Sports Marketing による、スポーツ スポンサーシップ、アクティベーション、ケース スタディ、スポーツ スポンサーシップ プラン。

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

モータースポーツにおけるスポンサーシップ、私たちの経験。

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