公司:卡夫食品品牌费城
主题:联合营销 Braun 手持式搅拌机之旅
期间:2005年5-9月

卡夫食品作为主要联合营销商参加了2005年博朗手持搅拌机之旅,这是RTR连续三年开展的巡回促销活动。 巡回赛年复一年地取得越来越大的成功,涉及意大利北部和中部的二十个主要购物中心,从周四到周六在每个地点停留三天。

该公司借此机会推出了一款新产品 Phladelphia Yo,这是一种由部分脱脂酸奶制成的涂抹式奶酪。 动态发生在一个精心设计的摊位内,由一名管家和一名女主人为他们准备并提供基于费城和 Philadelphia Yo 的甜味和咸味涂抹酱。

除了品尝之外,费城还决定通过分发精美的食谱书来吸引路人,这些书籍具有迷人的格式和颜色以及许多基于费城的食谱。 烹饪书的分发还具有提高品牌知名度和激发人们对新产品的好奇心的效果。

通过 Braun Hand blender Tour 和联合营销活动的有效性,RTR 巩固了与 Braun 和 Kraft 客户的关系。 利用大规模分销的巨大潜力和年复一年以独创性构思的示范行动的影响,RTR 证实了,事实上,在现场营销和巡回促销活动的组织中获得的强大能力,一种能力这扩展了体育营销机构共同干预部门的边界,展示了其灵活性。

案例历史

领先的体育营销机构 RTR Sports Marketing 提供的体育赞助、激活、案例研究和体育赞助计划。

查看所有案例历史
img

赞助商:AMD – 杜卡迪科西嘉

Project Info 客户:超微 任务:杜卡迪科西嘉 定时:2004, 2005 About Project AMD 是全球最大的计算机、通信和消费电子市场集成电路供应商之一。 技术[...]

Read More
img

GDO 巡演:佳能联合营销金霸王兔子巡演

Company:Canon SpASubject: Co- Marketing Duracell Bunny Tour Period: November – December 2003 CANON Spa 作为联合营销方参加了 2003 年金霸王兔子巡回活动。这次巡回[...]

Read More

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

logo img

Lucio Cecchinello

Team Principal

我想强调的是,RTR 的特质之一是,它具有从战略角度处理赞助方案的巨大能力,以及热情洋溢的态度、解决问题的惊人热情和高度的专业精神。

logo img

吉安卢卡-德格利斯波提

欧洲、中东和非洲地区服务器与存储执行总监

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

logo img

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

logo img

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

logo img

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

logo img

Gianluca Degliesposti

Executive Director Server&Storage EMEA

您對賽車運動的贊助,我們的經驗。

今天聯繫