filadelfia rtr marketing deportivo

Empresa: Kraft Food Brand Philadelphia Asunto: Co-marketing Braun Minipimer Tour Periodo: Mayo-Septiembre 2005

Kraft Food participó como co-comercializador principal en el Braun Minipimer Tour 2005, la operación promocional itinerante llevada a cabo durante tres años consecutivos por RTR. El Tour, que año tras año va teniendo más éxito, visitó veinte de los principales centros comerciales del norte y centro de Italia, deteniéndose tres días, de jueves a sábado, en cada uno de ellos.

La empresa aprovechó la gira para lanzar un nuevo producto, Phladelphia Yo, un queso untable elaborado con yogur semidesnatado. La dinámica se desarrolló en el interior de un stand de bonito diseño, animado por un azafato y una azafata que preparaban y ofrecían a los transeúntes platos dulces y salados de Philadelphia y Philadelphia Yo.

Además de las degustaciones, Filadelfia también pensó en implicar a los transeúntes repartiendo atractivos y coloridos recetarios con numerosas recetas basadas en Filadelfia. La distribución de los recetarios también tuvo el efecto de aumentar la visibilidad de la marca y estimular la curiosidad por el nuevo producto.

A través de la gira Braun Minipimer Tour y de eficaces actividades de marketing conjunto, RTR consolidó la relación con los clientes de Braun y Kraft. Al explotar el alto potencial de contacto de la gran distribución y el impacto de una acción de demostración concebida de año en año con originalidad, RTR confirma la gran experiencia que ha adquirido en el marketing de campo y la organización de acciones promocionales itinerantes, una competencia que amplía los límites de los ámbitos de intervención habituales de la agencia de marketing deportivo, demostrando su flexibilidad.

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

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GDO tours: Canon co-marketing Duracell Bunny Tour

Empresa: Canon SpA Asunto: Co-marketing Duracell Bunny Tour Periodo: Noviembre – Diciembre 2003 CANON Spa participó como co-comercializador en el Duracell Bunny Tour 2003. La gira, qu[...]

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Patrocinio: Lonsdale Londres – Motorshow

Empresa: Leeside Srl – Marca Lonsdale London Evento: Salón del Automóvil Time: Dicembre 2004 e 2005 Lonsdale, una marca dinámica con un gran atractivo en el mundo de la ropa informa[...]

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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