philadelphia rtr sports marketing

Empresa: Kraft Food Brand Philadelphia Assunto: Co-marketing Braun Minipimer Tour Período: maio-setembro de 2005

A Kraft Food participou como co-marketing principal no Braun Minipimer Tour 2005, a operação promocional itinerante organizada há três anos consecutivos pela RTR. O Tour, que ano após ano tem tido um sucesso crescente, visitou vinte dos principais centros comerciais do Norte e Centro de Itália, parando durante três dias, de quinta-feira a sábado, em cada local. A empresa aproveitou a ocasião para lançar um novo produto, Phladelphia Yo, um queijo para barrar à base de iogurte semi-desnatado. A dinâmica desenrolou-se num stand de design atraente, animado por um comissário de bordo e uma hospedeira que prepararam e ofereceram aos transeuntes pratos doces e salgados à base de Philadelphia e Philadelphia Yo. Para além das degustações, a Philadelphia também envolveu os transeuntes, distribuindo livros de receitas atraentes e coloridos com numerosas receitas à base de Philadelphia. A distribuição dos livros de receitas também teve o efeito de aumentar a visibilidade da marca e estimular a curiosidade sobre o novo produto. Através da Braun Minipimer Tour e de actividades de co-marketing eficazes, a RTR consolidou a relação com os clientes da Braun e da Kraft. Ao explorar o elevado potencial de contacto da grande distribuição e o impacto de uma ação de demonstração concebida ano após ano com originalidade, a RTR confirma a grande experiência adquirida no field marketing e na organização de acções promocionais itinerantes, uma competência que alarga os limites das áreas comuns de intervenção da agência de marketing desportivo, demonstrando a sua flexibilidade.

Históricos de casos

Patrocínio esportivo, ativação, estudos de caso e planos de patrocínio esportivo pela RTR Sports Marketing, uma agência líder em marketing esportivo.

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  • 2019
  • Eventos Tours e Promoções In Mall
  • Sifi

Eventos: SIFI Videorelax no Grande Prémio de Itália de MotoGP de 2019

Três dias de sol brilhante em Itália, a beleza das belas colinas da Toscana, um Airstream original diretamente da América dos anos 60 e corridas emocionantes na pista. Estes foram os ingre[...]

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  • 2003
  • Canon
  • Eventos Tours e Promoções In Mall

GDO tours: Co-marketing Duracell Bunny Tour da Canon

Empresa: Canon SpA Assunto: Co- Marketing Duracell Bunny Tour Período: Novembro – Dezembro de 2003 A CANON Spa participou como co-marketer no Duracell Bunny Tour 2003. O passeio, que [...]

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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