Artist LRNZ at SIFI’s Lucca Comics activation

SIFI campaign highlights from Lucca Comics

Stichproben: SIFI VideoRelax auf der Lucca Comics and Games 2019

Mehr als 250.000 verkaufte Tickets vor der Eröffnung, 5 Tage Messe, ein unglaubliches Programm an Veranstaltungen, Premieren und Influencern. Dies sind nur einige der beeindruckenden Figuren der 52. Ausgabe der Lucca Comics and Games, die vom 31. Oktober bis 4. November in der Toskana stattfand.

Auch in diesem Jahr gehörte das ophthalmologische Kraftpaket SIFI zu den Hauptsponsoren der Veranstaltung.

Das zweite Jahr in Folge wählte das in Catania ansässige Unternehmen die Videorelax-Produkte – die hochwertigen, rezeptfreien Augentropfen von SIFI – als Hauptmarketingpfeiler für Lucca Comics und Spiele. Es besteht kein Zweifel daran, dass das ständig vernetzte, bildschirmorientierte Lucca-Publikum die perfekte Zielgruppe für die drei Videorelax-Formeln ist, die rote, müde und trockene Augen lindern sollen.

In einer Videorelax-Uniform verteilten die Mitarbeiter während der 5 Messetage Zehntausende von Mustern in der ganzen Stadt, in einer massiven Marketingaktion, die wieder zu einem beachtlichen Erfolg führte. In der Zwischenzeit wurde auch eine kurze Umfrage zu den Themen Augenpflege und Gesundheit durchgeführt.

Schließlich wurden drei große Videorelax-Plakate in den wichtigsten Bereichen der Messe aufgestellt, um die Sichtbarkeit und den Bekanntheitsgrad der Marke SIFI zu erhöhen und die beeindruckende multimediale Kommunikations- und Marketingkampagne des Unternehmens zu stärken.

SIFI promotional material displayed at eventVisitors interacting with SIFI stand at LuccaFront view of SIFI booth at comic convention

Casussen

Sport sponsoring, activering, case studies en sport sponsorplannen door RTR Sports Marketing, een toonaangevend sportmarketingbureau.

Alle Fallgeschichten anzeigen
img

SIFI und LCR Honda werden 10: eine erfolgreiche Partnerschaft, die seit 2015 andauert

RTR Sports Marketing ist stolz, die Erneuerung der Partnerschaft zwischen SIFI, einem führenden Unternehmen im Bereich der Augenheilkunde, und dem Team LCR Honda MotoGP für die Saison 2025.[...]

Read More
img

MotoGP-Sponsoring: SIFI-Gruppe x LCR Honda 2023

MotoGP-Sponsoring: SIFI-Gruppe x LCR Honda 2023 SIFI, der führende Hersteller von Augenheilmitteln, und das MotoGP-Team LCR Honda haben sich erneut die Hände geschüttelt, um eine aufregen[...]

Read More

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

logo img

Lucio Cecchinello

Team Principal

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

logo img

Jim Wright

Group Commercial Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

logo img

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

logo img

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

logo img

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

logo img

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

logo img

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Ihr Sponsoring im Motorsport, unsere Erfahrung.

Kontaktieren Sie uns noch heute