Artist LRNZ at SIFI’s Lucca Comics activation

SIFI campaign highlights from Lucca Comics

Muestreo: SIFI VideoRelax en Lucca Cómics y Juegos 2019

Más de 250.000 entradas vendidas antes de la inauguración, 5 días de expo, una increíble agenda de eventos, estrenos e influencers. Éstas son sólo algunas de las impresionantes figuras de la 52ª edición de Lucca Comics and Games, celebrada en la Toscana del 31 de octubre al 4 de noviembre.

Una vez más, la potente empresa oftalmológica SIFI fue uno de los principales patrocinadores del acto.

Por segundo año consecutivo, la empresa con sede en Catania eligió los productos Videorelax -la serie de gotas oftálmicas premium de venta libre de SIFI- como su principal pilar de marketing para Lucca Cómics y juegos. No cabe duda de que el público de Lucca, siempre conectado y orientado a las pantallas, es el objetivo perfecto de las tres fórmulas Videorelax, diseñadas para aliviar los ojos enrojecidos, cansados y secos.

Vestidos con el uniforme de Videorelax, los empleados distribuyeron decenas de miles de muestras por toda la ciudad durante los 5 días de exposición, en una operación de marketing masivo que volvió a cosechar un notable éxito. Mientras tanto, también se realizaba una breve encuesta sobre temas de salud y atención ocular.

Por último, se colocaron tres grandes vallas publicitarias de Videorelax en las zonas más importantes de la feria, lo que aumentó la visibilidad y notoriedad de la marca SIFI y reforzó la impresionante campaña de comunicación y marketing multimedia de la empresa.

SIFI promotional material displayed at eventVisitors interacting with SIFI stand at LuccaFront view of SIFI booth at comic convention

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

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Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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