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Sponsorship Moto3: Unbraked X MTA Racing

Pengecer suku cadang motor premium asal Spanyol, Unbraked(unbraked.es), telah menandatangani perjanjian kerja sama dengan tim Moto3 dunia, MTA Racing. Perusahaan asal Iberia ini akan menjadi mitra MTA mulai dari Grand Prix Inggris 2023 dan akan terus berlanjut selama sisa musim ini. Kesepakatan ini tercapai berkat kerja keras dan konsultasi dari
Pemasaran Olahraga RTR
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Dengan daftar yang mengesankan lebih dari 260 merek dalam katalog mereka, Unbraked adalah salah satu pengecer terbesar di Eropa Selatan untuk semua hal tentang sepeda motor. Berasal dari Sevilla yang cerah, mereka telah membangun basis pelanggan yang setia dan terus berkembang berkat penawaran aksesoris dan suku cadang yang luas untuk skuter, sepeda motor, sepeda motor mini, dan sepeda motor pit.

Oleh karena itu, tidak diragukan lagi bahwa kompetisi terbesar di dunia untuk sepeda motor, Kejuaraan Dunia MotoGP, dapat menjadi platform pemasaran yang sempurna untuk Unbraked.

Lahir pada tahun 2013 sebagai pembawa bendera Federasi Sepeda Motor Italia di Moto3, tim MTA telah menghasilkan talenta-talenta yang luar biasa dalam kurun waktu sepuluh tahun dan telah mengamankan posisi mereka di papan atas paddock Moto3. Pemain sensasional asal Spanyol, Ivan Ortolà, dan pahlawan tuan rumah, Stefano Nepa, tidak tampil mengecewakan, meskipun harus menghadapi kesulitan di awal tahun.

Berdasarkan perjanjian tersebut, logo Unbraked akan ditampilkan di fairing depan motor Ortola dan Nepa selama sisa musim ini. Merek Spanyol ini juga akan menikmati visibilitas global melalui materi komunikasi dan media sosial, sambil memanfaatkan pilihan perhotelan premium dan manfaat pemasaran dan komunikasi lainnya.

“Kami sangat senang dengan kesepakatan kecil namun sangat khusus ini – berkomentar Direktur Rekan Kerja Olahraga RTR, Silvia Schweiger – kesaksian yang bagus tentang fakta bahwa tidak ada satu ukuran yang cocok untuk semua dalam sponsorship motorsport dan bahwa setiap kemitraan harus disesuaikan dan disesuaikan dengan baik agar berhasil”.

Eduard Montojo, CEO dan Pendiri Unbraked menambahkan: “Kami bangga dapat mendukung proyek olahraga baru yang menegaskan hubungan kami yang kuat dengan motorsport dan komunitas sepeda motor. Kemitraan ini membuktikan keinginan Grup untuk mengkonsolidasikan posisinya tidak hanya di Spanyol, tetapi juga di Italia, Prancis, dan negara-negara Eropa lainnya, serta membuka pasar baru di luar negeri, berkat rencana pengembangan internasional untuk merek ini.”

Sejarah kasus

Sponsorship olahraga, aktivasi, studi kasus, dan rencana sponsorship olahraga oleh RTR Sports Marketing, agen pemasaran olahraga terkemuka.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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