Info Proyek

Klien: Pietro Negroni srl – Merek Negronetto Tugas: Tur di 30 Pusat Perbelanjaan Waktu: Februari – April 2005 / 2006


Tentang Proyek

RTR merancang Tur Negronetto untuk Negroni, sebuah promosi berbasis hiburan keliling di arcade pusat perbelanjaan utama di Italia untuk mempromosikan – “di luar rak” – rasa dan keserbagunaan salami Negronetto, salah satu produk unggulan perusahaan makanan Italia, pemimpin dalam sektor daging yang diawetkan.

“Tur Negronetto” berlangsung selama dua bulan pada tahun 2005 dan 2006. Edisi 2006, yang dimulai pada bulan Februari dan berakhir pada bulan April, melibatkan 24 pusat perbelanjaan terpenting di Italia Utara dan Tengah, singgah selama 3 hari di setiap pusat perbelanjaan selama akhir pekan dan dengan 3 stan keliling yang beroperasi secara bersamaan, dengan total 72 hari promosi.

Promosi ini berlangsung di stan orisinal, di mana seorang pramugari dan pramugara yang mengenakan seragam khusus mengundang pengunjung untuk mencicipi salami Negronetto, mengilustrasikan atributnya dan memberi mereka insentif untuk membelinya dengan hadiah promosi yang menarik.

Edisi 2005 dimeriahkan dengan kontes foto “Snap the slice” yang memberikan hadiah kepada konsumen yang paling setia dengan hadiah yang dicari, dengan mempublikasikan foto mereka yang paling kreatif di situs web Negroni, yang diresmikan pada bulan Maret.

Sebaliknya, pada tahun 2006, promosi ditingkatkan dengan kompetisi berhadiah “Menangkan akhir pekan bersama Negronetto”. Peraturan untuk mengikuti kompetisi ini dijelaskan oleh staf tur dan di situs web www.negroni.com. Kompetisi ini didasarkan pada mekanisme yang sederhana: para peserta hanya perlu mengirimkan kupon kontrol dengan label Negronetto dalam amplop tertutup, bersama dengan nama dan alamat mereka, untuk mengikuti undian berhadiah satu dari tiga akhir pekan untuk dua orang di spa kesehatan mewah di Tuscany.

“Tur Negronetto” adalah kesempatan yang ideal untuk menciptakan kontak langsung antara perusahaan dan konsumen, yang keterlibatannya didorong oleh demonstrasi promosi langsung yang orisinil dan melalui pengisian kuesioner yang mengkonsolidasikan basis data Negroni dengan informasi tentang selera dan preferensi pembeli.

Sejarah kasus

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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