Informações sobre o projeto

Cliente: Pietro Negroni srl – Marca Negronetto Tarefa: Visita a 30 centros comerciais : fevereiro – abril 2005 / 2006


Sobre o projeto

A RTR concebeu o Negronetto Tour para a Negroni, uma promoção itinerante baseada no entretenimento nas galerias dos principais centros comerciais italianos para promover – “fora das prateleiras” – o sabor e a versatilidade do salame Negronetto, um dos produtos emblemáticos da empresa alimentar italiana, líder no sector das carnes curadas. O “Negronetto Tour” durou dois meses, tanto em 2005 como em 2006. A edição de 2006, que teve início em fevereiro e terminou em abril, envolveu 24 dos mais importantes centros comerciais do Norte e Centro de Itália, com paragens de 3 dias em cada um deles durante os fins-de-semana e com 3 stands itinerantes a funcionar em simultâneo, num total de 72 dias de promoção. A promoção decorreu num stand original, onde uma hospedeira e um comissário de bordo, com uniformes personalizados, convidavam os visitantes a provar o salame Negronetto, ilustrando os seus atributos e incentivando-os a comprá-lo com agradáveis brindes promocionais. A edição de 2005 foi animada por um concurso fotográfico “Snap the slice”, que premiou os consumidores mais fiéis com brindes desejados, publicando as fotos mais criativas no site da Negroni, inaugurado em março. Em 2006, pelo contrário, a promoção foi reforçada pelo concurso “Ganha um fim de semana com Negronetto”. As regras de participação no concurso foram explicadas pelo pessoal das visitas guiadas e no sítio Web www.negroni.com. O concurso baseava-se num mecanismo simples: bastava enviar o cupão de controlo que figurava no rótulo do Negronetto num envelope selado, juntamente com o nome e o endereço, para participar no sorteio de um dos três fins-de-semana para duas pessoas num luxuoso spa de saúde na Toscânia. O “Negronetto Tour” constituiu uma oportunidade ideal para criar um contacto direto entre a empresa e os consumidores, cujo envolvimento foi encorajado por demonstrações promocionais originais e diretas e pelo preenchimento de questionários que consolidaram a base de dados da Negroni com informações sobre os gostos e as preferências dos compradores.

Históricos de casos

Patrocínio esportivo, ativação, estudos de caso e planos de patrocínio esportivo pela RTR Sports Marketing, uma agência líder em marketing esportivo.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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