ネグローニRTRスポーツ・マーケティング・スポンサー

会社:Pietro Negroni srl – Negronettoブランドテーマ:30のショッピングセンターでのツアー 期間:2005年2月〜4月/2006年〜2007年

ネグローニは 3年連続で RTRに、シャルキュトリー部門でイタリアを代表する企業の主力商品であるネグローネの味を広めることを目的とした巡回プロモーション「ネグローネ・ツアー」の実現と運営を委託した。

このツアーでは、北イタリアの21のショッピングセンターで 2ヶ月間、ネグローニのスタンドが3日間ずつ8カ所で展示され、異なる都市で3カ所同時に展示される。
ブース内では、素敵なガジェットを手に入れたり、 ルゴッティや ミケッティ・バリラと一緒に、今や有名となったネグローネット・サラミを味わうことができる。Negronettoを購入するために売り場に行くことで、来場者は「Play and Win with Negronetto」コンペティションに参加するチャンスもある。

RTRは今回も革新的なツアーを考案した。このツアーは現在、ネグローニのコミュニケーション戦略の不可欠な一部となっており、この有名な食品会社が高い知名度を獲得し、一般消費者と直接接触し、顧客のニーズをより深く理解することを可能にしている。

症例

大手スポーツ マーケティング エージェンシーである RTR Sports Marketing による、スポーツ スポンサーシップ、アクティベーション、ケース スタディ、スポーツ スポンサーシップ プラン。

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

モータースポーツにおけるスポンサーシップ、私たちの経験。

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