sifi_lucca前売りだけで25万枚を超えるチケットの販売、5日間にわたるイベント、予定がぎっしり詰まった出演者、プレミア上映。これらは、10月31日から11月4日まで開催された第52回ルッカ・コミックス&ゲーム祭(コミック、アニメーション、イラストレーション、ゲームの国際フェスティバル)の驚異的な数字のほんの一部である。

眼科業界のリーディングカンパニーであるSIFIは、今回もこの特別なイベントのオフィシャルスポンサーとして参加した。

ルッカ・コミックス&ゲームスでの SIFIの活動の主役は、2年連続で、昨年発売されたOTC眼用セルフメディケーション製品「Videorelax」だった。 ルッカの観客は、スクリーンやコンピュータの前で長時間過ごすことで、目の疲れ、充血、疲労に悩まされている人々のために設計されたこの製品の3つの処方にとって理想的な観客である。

ビデオリラックスのユニフォームに身を包んだ運営スタッフは、5日間のイベント期間中、街中に何千もの製品サンプルを届け、大規模なサンプリング作戦を展開した

同時に、 3つの大きなVideorelaxのバナーがイベントの中心部に貼られ、SIFIが数年にわたりオンラインとオフラインのさまざまなメディアで行ってきた大規模なコミュニケーション・キャンペーンに継続性を与え、ブランドの認知度をさらに高めた。

 

シフィ・ルッカ 4
シフィ・ルッカ 3
シフィ・ルッカ 1

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

モータースポーツにおけるスポンサーシップ、私たちの経験。

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