atlas_copco_rtr_sports顧客: Atlas Copco Italia SpAタスク: Honda Gresini Racing時期:2001年 従業員数26,000人を擁するアトラスコプコは、コンプレッサ、土木鉱山機械、産業用工具、組立システムの分野で世界的な専門知識を持つスウェーデンの多国籍企業です。イタリア部門であるアトラスコプコイタリアの一部である「ユテンシリ部門」は、職人や専門家向けに産業用空気圧機器やハンドツールを販売しています。ファウスト・グレッシーニの会社であるグレッシーニ・レーシングは、12年の知識と経験を持ち、モーターサイクルの世界選手権に毎年参加し、125カテゴリーのタイトルを2度獲得している。2001年の250カテゴリー選手権におけるテレフォニカ・ムーヴィスター・ホンダチームも、グレシーニ・レーシングが作成した体制を採用している。RTRがアトラスコプコのために企画したキャンペーンは、2001年モーターサイクル世界選手権のスポンサーおよび公式サプライヤーとして、アトラスコプコがこの目標を達成することを可能にするものです:

  • その企業が通常指す専門分野よりもはるかに幅広い読者にブランドを紹介する。
  • 世界選手権の組織が提供する「ホスピタリティ・サービス」を利用することで、アトラスは新たな企業間接点を生み出し、新たな顧客を獲得できる可能性がある。
  • チームの名前とイメージ、そしてその結果としての商業的な魅力と知名度を、会社が決定するあらゆる広告およびコミュニケーション活動に使用すること。

症例

大手スポーツ マーケティング エージェンシーである RTR Sports Marketing による、スポーツ スポンサーシップ、アクティベーション、ケース スタディ、スポーツ スポンサーシップ プラン。

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

モータースポーツにおけるスポンサーシップ、私たちの経験。

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