Project Info

客户:Leeside Srl – Brand Lonsdale 伦敦

任务:2005 年车展

定时:2005 年 12 月

About Project

Lonsdale London 是一个在休闲装领域具有强大吸引力的充满活力的品牌,它希望以一种新颖、令人难忘的方式实现其目标。

为实现这一目标,RTR 设计了 Lonsdale 与博洛尼亚车展的合作伙伴关系,博洛尼亚车展是意大利两轮和四轮车领域最壮观的盛会。 朗斯代尔的目标是 18 至 24 岁年龄段的年轻人,他们占车展超过 1,200,000 名参观者的 41%(基于 2004 年的数据)。

朗斯代尔装备了 2005 年车展的比赛区。 “朗斯代尔竞技场”成为最激动人心的赛车展览中心。 该公司为这一场合创造了一个全新的、高度原创的标志,其图形设计通过让人联想到赛道或具有“六十年代设计”的方向盘的元素唤起了汽车世界。

朗斯代尔的知名度很高:主入口、起跑门、灯塔和比赛区域的海报都带有新标志,并且在所有有关体育比赛的新闻稿中都出现了,在封面第三页车展官方目录以及同一目录和新闻信息中的所有展区地图,以及车展官方网站 www.motorshow.it 上专门针对比赛区域的部分。

RTR 还代表 Lonsdale 在展会贵宾区为 100 多位特选嘉宾组织并举办了一场活动,他们从特权角度体验了车展的激动人心的氛围,享受 Lonsdale 竞技场赞助人的存在尼娜莫里奇和卡罗莱纳马可尼。 每一个细节都得到了关注:从以巧克力和美味佳肴为基础的高度原创的餐饮,到两位代言人进入朗斯代尔竞技场。

案例历史

领先的体育营销机构 RTR Sports Marketing 提供的体育赞助、激活、案例研究和体育赞助计划。

查看所有案例历史
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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

我想强调的是,RTR 的特质之一是,它具有从战略角度处理赞助方案的巨大能力,以及热情洋溢的态度、解决问题的惊人热情和高度的专业精神。

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吉安卢卡-德格利斯波提

欧洲、中东和非洲地区服务器与存储执行总监

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

您對賽車運動的贊助,我們的經驗。

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