lonsdale_rtr_sports-1

Project Info

Client: Leeside Srl – Brand Lonsdale London
Task: Motorshow 2005
Timing: December 2005


About Project

Lonsdale London, a dynamic brand with strong appeal in the world of casual wear, wished to reach its target in an original, memorable way.

To hit this target, RTR devised a partnership between Lonsdale and the Bologna Motor Show, the most spectacular Italian event in the world of two and four wheels. Young people in the 18 to 24 age range, which is Lonsdale’s target, account for 41% of over 1,200,000 visitors to the Motor Show (based on the 2004 figures).

Lonsdale kitted out the competition area of the 2005 Motor Show. The “Lonsdale Arena” became the centre for the most exciting motor-racing exhibitions. The company created a new, highly original logo for the occasion with graphic design that evokes the world of motoring through elements which conjure up racetracks or a steering wheel with a ‘sixties design.

Lonsdale’s visibility was total: posters at the main entrances, the starting gates, the light towers and the competition area were all personalised with the new logo, which was also present on all of the press releases regarding the sports competitions, on the third cover page of the Official Catalogue of the Motor Show and on all of the maps of the exhibition area in the same catalogue and press information, as well as in the section dedicated to the competition area on the Motor Show’s official site www.motorshow.it.

RTR also organised and ran, on behalf of Lonsdale, an event inside the VIP area of the show for over 100 selected guests, who experienced the exciting atmosphere of the Motor Show from a privileged perspective, enjoying the presence of the patronesses of the Lonsdale Arena Nina Moric and Carolina Marconi. Care was taken over each and every detail: from the highly original catering, based on chocolate and delicacies, to the descent into the Lonsdale Arena on the part of the two endorsers.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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