公司:Cofra srl- 安全鞋部门主题:威廉姆斯 F1 时间:1997/1998/1999

Cofra 安全鞋是 Cofra 旗下专门生产工作鞋的部门,由于欧洲标准要求所有公司都必须遵守工作场所的高安全标准(欧洲经济共同体第 626 号法律),该部门发展迅速。
安全鞋因其厚重和老式的外观而不为年轻群体所接受,因此公司的目标是丰富其产品的年轻和运动内涵,从而赢得这一不情愿的市场群体的青睐。RTR 与威廉姆斯 F1 车队签订的授权协议,使该公司能够以威廉姆斯 F1 车队 – Cofra 的联合品牌名称生产一系列工作鞋。 此外,该协议还允许 Cofra 在其所有宣传活动中使用该车队的名称、声誉和形象。因此,该产品的所有价值都与最受欢迎的赛车运动和 1997 年世界冠军车队有关。总之,这套产品和形象包对具有赛车运动精神的年轻工人具有强烈的吸引力,代表了约 150 万最终用户的潜在市场。

案例历史

领先的体育营销机构 RTR Sports Marketing 提供的体育赞助、激活、案例研究和体育赞助计划。

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Imco.one 與 LCR Honda MotoGP 車隊續簽 2025 賽季的合作夥伴關係

RTR Sports Marketing 很高興地宣佈新品牌 Imco.one 與 LCR Honda MotoGP 車隊 在 2025 賽季續簽合作夥伴關係。此次合作延續了過去五年蓬勃發展的成功贊助專[...]

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

我想强调的是,RTR 的特质之一是,它具有从战略角度处理赞助方案的巨大能力,以及热情洋溢的态度、解决问题的惊人热情和高度的专业精神。

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吉安卢卡-德格利斯波提

欧洲、中东和非洲地区服务器与存储执行总监

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

您對賽車運動的贊助,我們的經驗。

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