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L'évolution du sponsoring dans le sport automobile : les 4 ères du sponsoring

Le sponsoring sportif, et en particulier le sponsoring des sports mécaniques, est un outil de marketing flexible et tridimensionnel, dont le rôle a profondément changé au fil des ans en fonction de l’évolution du marché, des consommateurs et de la réglementation.
Depuis les premières années basées sur la visibilité pure jusqu’à aujourd’hui, où le financement décentralisé est en pleine expansion, le parrainage et les partenariats ont énormément évolué.
Raconter cette histoire, c’est raconter l’évolution du marketing sportif dans son ensemble, mais aussi, et surtout, prédire ses trajectoires et son avenir.

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Votre parrainage dans le sport automobile, notre expérience.

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