CMS sponsorship on Honda LCR MotoGP team bike

CMSNL X LCR HONDA MOTOGP

Sponsorship MotoGP: CMSNL x Tim MotoGP LCR Honda

Perusahaan suku cadang sepeda motor CMSNL dan tim MotoGP LCR Honda kembali berjabat tangan dan memperbarui kerja sama mereka untuk Kejuaraan Dunia MotoGP 2023 dan 2024. Ini adalah tahun kedelapan dan kesembilan bersama untuk pasangan ini: kolaborasi yang menyenangkan dan bermanfaat yang dimulai sejak tahun 2016 berkat konsultasi dan dukungan dari pemasaran olahraga RTR.

Dengan 4,3+ Juta suku cadang yang menakjubkan, CMSNL adalah stockist terbesar di Eropa dan salah satu pengecer online terbesar di dunia. Perusahaan asal Belanda ini dapat menyediakan suku cadang dan dukungan untuk lebih dari 36.000 model dari tahun 1959 dan seterusnya dan mengirimkannya ke lebih dari 60 negara. Dalam bonanza suku cadang ini, Honda memainkan peran utama dan CMSLN dapat memasok lebih dari 1,9 Juta suku cadang untuk Sepeda Motor Honda, moped, AtV, dan perlengkapannya.

Oleh karena itu, kemitraan dengan salah satu nama besar HRC, LCR Honda, sangat masuk akal.

Lucio Cecchinello dan timnya telah menjadi pendamping yang tangguh dan tangguh untuk pabrikan Jepang dan sekali lagi akan menurunkan dua Rc213V di grid 2023. Pembalap Spanyol Alex Rins bergabung dengan tim pada tahun 2023, diikuti oleh pembalap Prancis Johann Zarco pada tahun 2024, sementara Taka Nakagami akan mempertahankan tempatnya di motor #30.

Logo CMSNL akan ditampilkan pada fairing samping dan ekor motor LCR Honda, sementara manfaat pemasaran yang luas lainnya, termasuk peluang keramahtamahan premium dan penggunaan motor pamer untuk berbagai acara dan pameran, membuat paket pemasaran yang lengkap dan mewah.

Riccardo Tafà, Managing director untuk RTR Sports Marketing, tentu saja sangat senang dengan pembaruan kesepakatan ini. “Sungguh indah melihat mereka tumbuh bersama dari tahun ke tahun. Mereka saling mengenal satu sama lain dengan sangat baik dan keduanya memiliki tim pemasaran yang hebat yang bekerja sama dengan sangat baik. Sekarang ini sangat mulus. Ketika Anda memiliki kemitraan yang panjang, itu adalah sebuah berkah, karena masa-masa sulit dan goncangan yang biasa terjadi di awal sudah lama berlalu dan yang mereka lakukan sekarang adalah mendapatkan keuntungan dari persahabatan dan kolaborasi ini.”

LCR Honda MotoGP pit areaRacing moment of LCR Honda teamLCR Honda MotoGP on the track

Sejarah kasus

Sponsorship olahraga, aktivasi, studi kasus, dan rencana sponsorship olahraga oleh RTR Sports Marketing, agen pemasaran olahraga terkemuka.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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