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アスリートのスポンサーシップがあなたのブランドにもたらす変革の力を発見する準備はできていますか? Click here エキサイティングなモータースポーツの世界でブランドの成長と繁栄にスポンサーシップがどのように役立つかについて詳しく知りましょう。
By Emanuele Venturoli| Posted 8月 31, 2023 | In MotoGP, MotoGP, フォーミュラ1, フォーミュラ1
There will be 275 sponsorship programs during the 2023 Formula 1 season across the 10 teams taking part in the Championship. Once again, we at RTR Sports have compiled the list of all the Formula 1 sponsors, according to the official teams’ press materials and communication channels.
It’s the definitive litmus test for a sport that’s been growing constantly and have reached larger-than-life media and viewership figures, with almost two billion people tuned in for a grand prix at some point in 2022… not considering the social media platforms.Companies of all sizes and from all industries have flocked to the pinnacle of Formula 1 to enjoy extensive marketing benefits and global exposure to fans worldwide. Trend-wise it has to be noted that, while there’s a small drop in the enthusiasm shown by crypto, the Web3 sector is still going strong and lots of new tech brands have joined the race. DeFi-style Casino Stake and cross-border P2P payment solution Moneygram are but two examples of a very lively and exciting space.
Find below a list of the 2023 Formula 1 sponsors divided by Team.From global partners to regional partners, from title sponsors that occupy a significant portion of the car to technical supplier with multi years programme, from official partner to single race sponsors we got them all.
As always, Ferrari boasts an impressive portfolio of sponsors and partners, with some cool additions to an already very well established collection. Shell and Santander take the top spot once again, while US software company Genesys subs in for blockchain brand Velas.
World Champions Red Bull Racing sure must have a busy sponsorship department and activation office. The Milton Keynes outfit sport a mouth-watering partner list of 33 brands that nicely showcase the Austrian company’s vision and penchant for cool and upcoming products and services, like the performance-packed activity bag Built For Athletes and the evinronment-friendly Ocean Bottle. Nonetheless, since Red Bull are quite possibly the best team on the grid right now, they also have some pretty big names on their list.
The Silver Arrows might have gone black again, but their extensive partnership list is still shiny. The Batman-esque Brackley-based challengers can count as usual on the support of title partner Petronas and long time companion Ineos. New names have been added to the portfolio while some have jumped ships in other Teams to join Lewis and George at Merc. It’s the case of Snapdragon, previously seen at Maranello.
McLaren gets the trophy for highest number of sponsorships this year, with 43 partners onboard for the 2023 season. The boys in papaya have some huge names with them, such as British American Tobacco, Coca-Cola, Dell technologies and Chrome and have a new team apparel supplier in Castore, who are also sponsoring Red Bull and apparently a hundred other teams in tier-one sport. In for a penny, in for a pound, I guess. Norris and Piastri will have to defend an imperious sponsorship heritage during the season but we’re sure they’ll do a fantastic job: McLaren have proved to be nothing short of excellent when it comes to sponsorship activation and digital PRs.
Alpine went full-french after departing from 2x World Champion Fernando Alonso and signing Pierre Gasly alongside Esteban Ocon. BWT will be front and center once again and will be giving the blue squad a good splash of pink, at least for the first races. British Petroleum brands such as Castrol and Ultimate have confirmed their backing, and so did Microsoft, Binance and many more. Also, we’d hope to provide more news on this front soon.
British powerhouse and James Bond’s motor-of-choice AM showcase a very similar livery and partner collection to 2022. Quite frankly, since it wasn’t broke there was just no need to fix either of them, as Gaydon’s finest know how paint a superb-looking car and find themselves some nice sponsors. Aston’s big twist for 2023 is of course behind the wheel, with Alonso replacing Seb Vettel alongside Lance Stroll. Now they’ll have to perform on the track and make amends for a rather disappointing 2022 campaign.
In their last year as title sponsor, marquee name Alfa Romeo have designed a fantastic livery for their 2023 challenger. The red-and-black machine had some jaws dropping at the presentation and showed Italians still do it better when it comes to style. It’s not the only piece of news for the swiss squad, as new crypto-casino Stake joins the team as a Major sponsor.
There’s a very nice touch of red in the 2023 Alpha Tauri car and boy is it a looker. Very well then, that nice red accent is courtesy of new sponsor Orlen, another change of shirt in the silly season of partnerships. It’ll be up to Nick DeVries and Yuki Tsunoda to bring home the Faenza beauty and hopefully match some of last year’s highlight.
Can you make a long-time partnership interesting again? Of course you can! Just take a look at this year’s Williams air intake in the shape of a Duracell battery and voilà. The guys at Williams have been very creative with their livery and created one of the most clever pieces of marketing of recent years. Meanwhile, while the design dept was busy taking care of batteries, the commercial lads at Grove were quick to sign historic oil and lubricants maker Gulf. Not only it’s a premium brand, but also one with a strong heritage in racing. Very well done.
Dear studio audience, America’s sweetheart HAAS Formula 1 has not one, but two announcements to make. Sporting a very experienced lineup of drivers in Kevin Magnussen and Nico Hulkenberg, HAAS can count on two brand new major partners: Moneygram and Palm Angeles.
If you want to know more about Formula 1 sponsorship or are interested in becoming a partner yourself, click this link. Since 1995 we have been securing deals for companies and brands wishing to use tier-one motorsport as an efficient marketing and communication tool. With 275 deals already going strong, you could be next.
アスリートのスポンサーシップがあなたのブランドにもたらす変革の力を発見する準備はできていますか? Click here エキサイティングなモータースポーツの世界でブランドの成長と繁栄にスポンサーシップがどのように役立つかについて詳しく知りましょう。
ボローニャ大学で公共・社会・政治コミュニケーションを学び、マーケティング、デザイン、スポーツに情熱を注いできた。
スポーツ マーケティングのエキサイティングな世界から最新のトレンド、戦略、洞察を発見できるオンライン プラットフォームです。
View our blogクリックするだけでどこにでも行ける時代では、スポンサーシップ プロジェクトのためにチームや施設に直接アプローチしたいという強い誘惑があります。
そうすることで、バリュー チェーンを短縮し、時間とお金を節約できると確信しています。しかし、これらの DIY 手法はリスクがまったくないわけではなく、最初は競争上の優位性に見えたものが、すぐに解決が難しい問題に変わります。そのために代理店があるのです。そして、これが、スポンサーシップのために私たちに頼るべき理由です。
アクティベーションはスポーツスポンサーシップの真髄である。 それがなければ、残るのはバイクや車やユニフォームに貼られた空虚なステッカーだけで、大衆との接触も、感情的なつながりも、収益への影響もない。 では、どうやるのか? 確かに、スポンサーシップを利用し、あなたが支払った多くのマーケティング権を享受するのを助けてくれるのは、チームやアスリートではないだろう。 スポーツ・マーケティング・プロジェクトから最高の成果を得るためには、スポンサーシップを利用してウェブ上でファン層を取り込み、ショッピング・センターにアプローチし、ホスピタリティを企画し、B2BとB2Cの可能性を開発し、「あなたの」アスリートを何百万人もの潜在的消費者の前に登場させる方法を知っているエージェンシーが必要だ。
私たちは15年以上にわたり、スポーツ・スポンサーシップとスポーツ・マーケティングに携わってきました。 私たちは、お客様の投資を最大化するという意味でコンサルタントですが、プロジェクトの最初から最後まで管理する代理店でもあります。 独立性、垂直性、透明性という私たちのビジネスの礎となっている3つの原則に従い、1995年以来、情熱とプロ意識をもってこの仕事に取り組んできました。
スポンサーシップやスポーツ・マーケティング・プロジェクトに初めて取り組む場合、誰が適切なステークホルダーなのか、意思決定の流れはどうなっているのか、各プロセスの適切なタイミングはどのようなものなのかを即座に把握することは難しい。 スポーツは非常に専門的な分野であり、効果的に取り組むには多くの時間と費用がかかる。 その代わり、私たちは誰と、いつ、どのように話すべきかを知っている。 だから、より効果的でもある。
スポーツは計り知れない情熱であり、私たちのハートカラーのためなら、どんなことでもするつもりだ。 しかし、ビジネスは別のビジネスであり、独立した調査、統計、信頼できるデータに基づいて最善の戦略的決定を下すことが重要である。 RTRのようなスポーツ・マーケティングやスポーツ・スポンサーシップのエージェンシーは、客観的で360度のシナリオを把握し、どのスポーツ、どのアスリート、どのチームがあなたにとって本当にベストなのかを伝えることができます。 これは、視聴率、セグメンテーション、態度に関する多くのデータと情報を保有しているからだ。 数字は嘘をつかないからだ。 決して
車を売ったディーラーに行って、競合他社の車の方が良いかどうか尋ねるだろうか? いや、もちろんそんなことはない。 では、誰かのスーパーパートに頼らなければ、どうやってスポンサーシップの効果について信頼できる測定値を得ることができるのだろうか? 私たちRTRは、常に独立した第三者機関と協力することで、テレビやメディアにおけるブランドのあらゆる露出のリターンを知ることができます。 さらに、私たちはお客様の成功の究極の尺度としてROIを計算することを信じています。
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.
Livio Suppo
Team Principal
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.
Lin Jarvis
Managing Director
スポーツ マーケティングのエキサイティングな世界から最新のトレンド、戦略、洞察を発見できるオンライン プラットフォームです。
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