交通安全
交通安全

企業:ボローニャ州道路・モビリティ局テーマ:交通安全キャンペーン 期間:2007年

ボローニャ州道路・モビリティ局は、州道における事故率の高さという問題を強調するため、色彩豊かなコミュニケーション・キャンペーンを展開し、交通安全の分野に乗り出した。ボローニャ州の要請を受けたRTRは、携帯電話、靴、眼鏡、テディベアなど、事故現場に放置された日用品をモチーフにした、インパクトのあるクリエイティビティで最初のキャンペーンを提案した。ペイオフ「Don’t get lost on the road」は、「飲酒運転はやめましょう」、「運転中の電話はやめましょう」、「速度制限を守りましょう」など、テーマによって変化するボディ・コピーを伴っている。ボローニャ州全域で、地元紙や屋外での静的・動的ポスターによる企画が行われた。RTRはまた、第一弾のレイアウトを踏襲した第二弾のキャンペーンも実施し、事故車をイメージして、人命救助に不可欠なツールとしてのスピードカメラの基本的な役割を伝えた。実際、同州のイニシアチブの中には、最も危険な州道において一連の速度取締りポストを作動させるという決定がある。この特定のテーマについては、スピードカメラの影響を受ける地域に常設のポスターが設置される。このキャンペーンの構想と計画は、RTRがボローニャ州のために開発した、交通安全の問題に関する意識を高め、市民に知らせることを目的とした一連の具体的な行動を想定した、より広範なプロジェクトの第一歩である。

症例

大手スポーツ マーケティング エージェンシーである RTR Sports Marketing による、スポーツ スポンサーシップ、アクティベーション、ケース スタディ、スポーツ スポンサーシップ プラン。

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

モータースポーツにおけるスポンサーシップ、私たちの経験。

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