Empresa: Pastificio San Rocco Srl
Asunto: Ducati Corse
Periodo: 2002, 2003

Pastificio San Rocco destaca en el mercado italiano y extranjero por la alta calidad de sus productos. La pasta, trefilada en bronce y envasada en bolsas transparentes para mostrar al comprador un producto de alta calidad, se elabora en su versión clásica, o coloreada y aromatizada con ingredientes totalmente naturales y altamente seleccionados.

Ducati Corse, varias veces ganadora del Campeonato del Mundo de Superbikes, representa, como la pasta, la combinación perfecta de tradición e innovación, exportando a todo el mundo los valores y el estilo de su gloriosa historia, indisolublemente ligada a Italia.

RTR ha creado un programa de patrocinio ad hoc para Pastificio San Rocco que permite a la empresa:

  • adquieren el estatuto de“Proveedor Oficial Ducati Corse” para toda la edición 2002 del Campeonato del Mundo de Superbikes;
  • Adquirir una importante visibilidad de marca dentro del hospitality Ducati Corse durante las carreras europeas del Campeonato de Superbikes 2002, mediante la exposición de productos y la presencia de carteles en los escaparates;
  • degustar y apreciar la calidad de la pasta, gracias al servicio de catering a disposición de los huéspedes;
  • utilizar las actividades de hospitalidad para recompensar a sus mejores clientes;
  • colocar el logotipo en el interior del box del área de competición y en los medios de transporte del Team Ducati Corse;
  • utilizar el nombre y el logotipo de Ducati Corse en la creación de merchandising de doble marca, promocionado a través de www.ducati.com.

La asociación ha demostrado ser un excelente instrumento para alcanzar los objetivos de la empresa en términos de notoriedad de marca, relación con la clientela y rentabilidad comercial: sobre la base de los resultados obtenidos, Pastificio San Rocco ha decidido por tanto confiar de nuevo en RTR para renovar la asociación también para la temporada 2003.

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

Ver todos los casos históricos
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Patrocinio: Fro – Ducati Corse

Project Info Cliente: Fro SpA Tarea: Ducati Corse Horario: 2000 About Project Fro forma parte de la multinacional francesa Air Liquide. También es una de las tres empresas originales que cr[...]

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Eventos: Crunch Cereals – Torneo Basket3

Información del proyecto Cliente: Nestlè Italiana SpA- Marca Crunch Cereali Tarea: Torneo Basket3 Timing: Abril – Junio 2003 Sobre el proyecto Nestlé” ha enriquecido su gama d[...]

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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