Project Info

Client : Whitehall SpA – Caltrate e Multicentrum de la marque

Tâche : Le parcours de la course par Julia Jones

Timing : 2001

About Project

Caltrate est l’un des compléments de calcium de Whitehall qui peut aider à prévenir l’ostéoporose, tandis que Multicentrum est la gamme de compléments multivitaminés-multiminéraux de la société.
“Il corso di corsa di Julia Jones” (le cours de course à pied de Julia Jones), est une initiative entièrement féminine grâce à laquelle les femmes peuvent compter sur des coachs professionnels et qualifiés pour enseigner une manière simple et naturelle de commencer à courir et peut-être même de commencer une nouvelle activité physique.

Grâce à la collaboration de RTR, Caltrate a été le sponsor officiel de l’édition de printemps 2001 du parcours : un total de 160 rencontres dans toute l’Italie, dans des parcs ou des espaces verts de centres commerciaux.

Le cours s’est avéré parfaitement en phase avec les principaux objectifs de communication de Caltrate ; en effet, “Il corso di corsa di Julia Jones” a rapproché le produit de ses clients cibles et a créé avec eux une relation basée sur la compréhension mutuelle. Tout en perdant son aspect strictement médical, Caltrate a également pu réaffirmer son caractère hautement officiel et scientifique.

Le partenariat a également été étendu à Multicentrum pour l’édition d’automne du cours, renforçant ainsi le message de Whitehall à ses clients : Caltrate et Multicentrum sont indispensables à toutes les femmes, chaque jour, pour rester en bonne santé et en forme.

Études de cas

Parrainage sportif, activation, études de cas et plans de parrainage sportif par RTR Sports Marketing, une agence de marketing sportif de premier plan.

Voir tous les cas pratiques
img
  • 2024
  • Parrainages
  • Parrainages
  • Sans frein

Sponsoring MotoGP : Unbraked x Gresini Racing

Unbraked X Gresini Racing Sponsoring MotoGP : Unbraked x Gresini Racing Le détaillant de pièces détachées pour motos Unbraked a signé un partenariat avec l’équipe MotoGP Gresini R[...]

Read More
img
  • 2024
  • Parrainages
  • Parrainages

Sponsoring MotoGP : Coral x LCR Honda MotoGP Team

Corail x LCR Honda MotoGP Sponsoring MotoGP : Coral x LCR Honda MotoGP Dans le monde du sport automobile, les partenariats stratégiques sont essentiels pour accroître la visibilité et l[...]

Read More

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

logo img

Jim Wright

Group Commercial Director

Je tiens à souligner que l’une des qualités de RTR est sa grande capacité à aborder le scénario du parrainage de manière stratégique, ainsi que son attitude passionnée, son formidable enthousiasme à résoudre les problèmes et son haut niveau de professionnalisme.

logo img

Gianluca Degliesposti

Directeur exécutif Server&Storage EMEA

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

logo img

Lucio Cecchinello

Team Principal

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

logo img

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

logo img

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

logo img

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

logo img

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Votre sponsoring en sport automobile, notre expérience.

Contactez-nous aujourd'hui