sponsorship sport marketing

Project Info

Whitehall SpA – Brand Caltrate e Multicentrum

The race course by Julia Jones


About Project

Caltrate is one of Whitehall’s calcium supplements that can help in preventing osteoporosis, whilst Multicentrum is the company’s range of multivitamins-multiminerals supplements.
“Il corso di corsa di Julia Jones” (Julia Jones’ course on running), is an all-female initiative thanks to which women can rely on professional and qualified she-coach to teach a simple and natural way to start running and maybe even to begin a new physical activity.

Thanks to RTR collaboration, Caltrate has been the official sponsor of the 2001 spring-edition of the course: a total of 160 meetings all over Italy, in parks or shopping centers’ green-areas.

The course has proved itself to be perfectly in tune with Caltrate’s main communicative goals; as a matter of fact, “Il corso di corsa di Julia Jones” has brought the product closer to its targeted customers and has created with them a relationship based on mutual understanding. Whilst loosing its strictly medical appearance, Caltrate has also been able to re-affirm its highly authoritative and scientific background.

The partnership has also been extended to Multicentrum for the autumn-edition of the course; thus strengthening Whitehall’s message to its customers: Caltrate and Multicentrum as indispensable for every women, every day to stay healthy and fit.

Related Projects

Scrivici un messaggio, verrai contattato al più presto.

atlas copco RTR SportsNOSE RTR Sports