Plakat z kursem biegania

Firma: Whitehall SpA – Brand Caltrate i Multicentrum Temat: Kurs biegania Julii Jones Okres: 2001 r.

Caltrate to suplement wapnia firmy Whitehall przeznaczony do zapobiegania osteoporozie, Multicentrum to linia suplementów multiwitaminowo-mineralnych produkowanych przez firmę farmaceutyczną Whitehall. Julia Jones Running Course to inicjatywa dedykowana kobietom, którym wykwalifikowani instruktorzy oferują prostą i naturalną metodę podejścia do biegania i uprawiania sportu. Za pośrednictwem RTR, Caltrate został oficjalnym sponsorem wiosennej edycji Kursu Biegania, która odbyła się wiosną 2001 r. w parkach lub na terenach zielonych centrów handlowych w 20 włoskich miastach, na łączną liczbę 160 spotkań zorganizowanych w całych Włoszech. Zrealizowany program sponsorski okazał się doskonale zgodny z celami komunikacyjnymi Caltrate i, oprócz zagwarantowania doskonałej widoczności marki, umożliwił dotarcie do dużej liczby kontaktów poprzez sampling i informacje o produktach. Połączenie z fitnessem i koncepcją dobrego samopoczucia pozwoliło Caltrate zbliżyć się do grupy docelowej, usuwając aurę medycyny, która może wzbudzać strach, aby wejść w relację współudziału i wsparcia z kobietami, nie tracąc przy tym autorytetu naukowego. Na jesienną edycję Corso di Corsa w 2001 r. partnerstwo zostało również rozszerzone na markę Multicentrum: to rozwiązanie z jednej strony pozwala Caltrate zwiększyć postrzeganie produktu jako elementu codziennego życia każdej kobiety, a z drugiej strony pozwala Multicentrum kontynuować dyskurs fitness i dobrego samopoczucia, który stanowi mocny punkt jego kampanii komunikacyjnej.

Historie przypadków

Sponsoring sportowy, aktywizacja, studia przypadków i plany sponsoringu sportowego od RTR Sports Marketing, wiodącej agencji marketingu sportowego.

Zobacz wszystkie historie przypadków
img
  • 2024
  • Bez hamulców
  • Sponsoring
  • Sponsoring

Sponsoring MotoGP: Unbraked x Gresini Racing

Unbraked X Gresini Racing Sponsoring MotoGP: Unbraked x Gresini Racing Sprzedawca części zamiennych do motocykli Unbraked podpisał umowę partnerską z zespołem MotoGP Gresini Racing na s[...]

Read More
img
  • 2024
  • Sponsoring
  • Sponsoring

Sponsoring MotoGP: Coral x LCR Honda MotoGP Team

Coral x LCR Honda MotoGP Sponsoring MotoGP: Coral x LCR Honda MotoGP W świecie sportów motorowych strategiczne partnerstwa są kluczem do zwiększenia widoczności i zaangażowania marki. J[...]

Read More

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

logo img

Lucio Cecchinello

Team Principal

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

logo img

Jim Wright

Group Commercial Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

logo img

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

logo img

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

logo img

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

logo img

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

logo img

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Twoje sponsorowanie sportów motorowych, nasze doświadczenie.

Skontaktuj się już dziś