Informations sur le projet

Client : Beiersdorf SpA – Marque Nivea For Men Mission : Honda Gresini Racing Calendrier : 2000

À propos du projet

Nivea for Men est la ligne cosmétique spécifiquement étudiée et développée pour convenir aux hommes et à leurs besoins.

L’équipe de Fausto Gresini, le Axo Honda Gresini Team, a remporté deux fois le titre de champion du monde dans la catégorie 125 et court actuellement le championnat du monde dans la catégorie 250 avec les motos officielles Honda, le HRC.

Afin de créer un partenariat entre les deux entreprises, RTR a mis au point une opération de marketing extraordinairement innovante : le cadre de la campagne sera 20 des principaux centres commerciaux italiens et l’outil de l’opération sera une plate-forme commerciale itinérante qui mettra à profit la puissance interactive des centres commerciaux.

Tous les clients achetant un produit de la gamme Nivea for Men auront la chance de participer au tirage au sort d’un scooter Honda et pourront tester leurs capacités en pilotant une moto de jeu vidéo originale de l’équipe Gresini. La chance de monter sur le vélo sera également offerte à tous les clients qui accepteront de répondre à un questionnaire à des fins de recherche commerciale.

Grâce à ce système simple, mais efficace, Nivea for Men a atteint de nombreux objectifs :

  • la participation et le divertissement des clients, les moteurs de l’opération étant la curiosité et le charme que suscite le monde de la course automobile
  • la connaissance des besoins des clients ; grâce à la recherche commerciale, Nivea for Men a pu dresser un profil précis de sa clientèle cible
  • notoriété de la marque, grâce à la visibilité offerte par les centres commerciaux – forte augmentation des ventes du produit.

Études de cas

Parrainage sportif, activation, études de cas et plans de parrainage sportif par RTR Sports Marketing, une agence de marketing sportif de premier plan.

Voir tous les cas pratiques
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  • Ducati Corse
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  • Support de moteur Ducati
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  • Événements, visites et promotion dans les centres commerciaux
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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

Je tiens à souligner que l’une des qualités de RTR est sa grande capacité à aborder le scénario du parrainage de manière stratégique, ainsi que son attitude passionnée, son formidable enthousiasme à résoudre les problèmes et son haut niveau de professionnalisme.

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Gianluca Degliesposti

Directeur exécutif Server&Storage EMEA

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Votre sponsoring en sport automobile, notre expérience.

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