Nivea skin care outdoor sports activation

Información del proyecto

Cliente: Beiersdorf SpA – Marca Nivea For Men Tarea: Honda Gresini Racing Cronometraje: 2000

Sobre el proyecto

Nivea for Men es la línea cosmética específicamente estudiada y desarrollada para adaptarse a los hombres y a sus necesidades.

El equipo de Fausto Gresini, el Axo Honda Gresini Team, ha ganado dos veces el título de campeón del mundo en la categoría de 125 y actualmente está corriendo el campeonato del mundo en la categoría de 250 con las motos oficiales de Honda, las HRC.

Para crear una asociación entre las dos empresas, RTR ha desarrollado una operación de marketing extraordinariamente innovadora: el escenario de la campaña serán 20 de los principales centros comerciales italianos y la herramienta de la operación será una plataforma comercial itinerante que pondrá en valor el poder interactivo de los centros comerciales.

Todos los clientes que compren un producto de la gama Nivea for Men tendrán la oportunidad de participar en el sorteo de un scooter Honda y podrán poner a prueba sus habilidades pilotando una moto original del videojuego del equipo Gresini. También tendrán la oportunidad de conducir la moto todos aquellos clientes que acepten responder a un cuestionario con fines de investigación comercial.

Gracias a este sencillo pero eficaz sistema, Nivea for Men alcanzó numerosos objetivos:

  • implicación y entretenimiento de los clientes, siendo los motores de la operación la curiosidad y el encanto que despierta el mundo de las carreras
  • conocimiento de las necesidades del cliente; gracias a la investigación comercial, Nivea for Men ha podido trazar un perfil preciso de su cliente objetivo
  • notoriedad de la marca, gracias a la visibilidad que ofrecen los centros comerciales – fuerte aumento de las ventas de productos.

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

Ver todos los casos históricos
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Eventos: Crunch Cereals – Torneo Basket3

Información del proyecto Cliente: Nestlè Italiana SpA- Marca Crunch Cereali Tarea: Torneo Basket3 Timing: Abril – Junio 2003 Sobre el proyecto Nestlé” ha enriquecido su gama d[...]

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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