RTR Sports Marketing se enorgullece de anunciar la renovación de la asociación entre CMS (Consolidated Motor Spares), el mayor distribuidor online de piezas para motos antiguas y modernas, y el equipo LCR Honda MotoGP para la temporada 2025. Una asociación que, desde 2016, sigue demostrando la combinación perfecta de pasión, calidad y dedicación al mundo de las dos ruedas.

Gracias a su amplia gama de piezas originales y de recambio, CMS ayuda a millones de motociclistas de todo el mundo, garantizando que motos de todas las edades puedan mantenerse y restaurarse con componentes de alta calidad. Esta filosofía encaja perfectamente con los valores de rendimiento, precisión y fiabilidad que caracterizan al equipo LCR Honda MotoGP de Lucio Cecchinello, uno de los equipos más longevos del campeonato de dos ruedas más famoso del mundo.

El “niño llave inglesa”, la mascota de estilo manga que siempre ha sido un símbolo de CMS, aparecerá en las RC213V de Johann Zarco y Somkiat Chantra, en los uniformes del equipo LCR Honda, en los materiales de comunicación y en las instalaciones del equipo. Las activaciones especiales y los contenidos exclusivos -como siempre- tendrán lugar en el TT de Assen, la carrera de casa de la marca holandesa.

“La colaboración entre CMS y LCR Honda MotoGP es un testimonio de continuidad y éxito”, dijo Riccardo Tafà, Director General de RTR Sports Marketing. “CMS representa un punto de referencia para todos los aficionados al motociclismo, y la renovación de esta asociación es la confirmación de una visión compartida basada en la excelencia, la innovación y la atención al detalle.”

RTR Sports Marketing se enorgullece de haber contribuido una vez más a reforzar esta asociación estratégica, que sigue uniendo el mundo del automovilismo con el de los aficionados y profesionales de las dos ruedas.

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

Ver todos los casos históricos
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21.com se asegura el patrocinio de Prima Pramac Yamaha MotoGP

En un movimiento estratégico para reforzar su marca dentro de la comunidad deportiva mundial, 21.com se asoció con Pramac Racing Yamaha en el campeonato mundial de MotoGP. La colaboración,[...]

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Patrocinio de MotoGP: GOD55 Sports x LCR Honda MotoGP

Conectar a los aficionados del sudeste asiático con MotoGP a través de una asociación estratégica plurianual RTR Sports Marketing apoyó y asesoró con éxito a GOD55 Sports y al [...]

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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